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isPartOf:"Lehrbuch"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
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Social web
Online retailing
127
Online-Handel
127
Electronic Commerce
113
E-commerce
104
Consumer behaviour
98
Konsumentenverhalten
98
Online-Marketing
68
Internet marketing
67
Viral marketing
40
Virales Marketing
40
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39
Hotel industry
31
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31
Customer satisfaction
28
Kundenzufriedenheit
28
Dienstleistungsqualität
24
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Law, Chun Hung Roberts
5
Liang, Sai
3
Peltier, James
3
Schibrowsky, John A.
3
Liu, Jianwei
2
Liu, Xianwei
2
Ma, Zecong
2
Nill, Alexander F.
2
Ye, Qiang
2
Adjei, Mavis T.
1
Altobello, Suzanne A.
1
Antipov, Evgeny A.
1
Au, Norman
1
Ayeh, Julian K.
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1
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1
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1
Berezina, Katerina
1
Bhattarai, Ashok
1
Casaló, Luis V.
1
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1
Chen, Shuai
1
Cheng, Mingming
1
Coker, Kesha K.
1
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1
Dahl, Andrew J.
1
Ekinci, Yuksel
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Etter, Michael
1
Farhang, Maryam
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Feng, Shunzi
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Gong, Caiyan
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1
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1
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1
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Lehrbuch
International journal of hospitality management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
56
Journal of retailing and consumer services
55
Information systems research : ISR
33
Journal of management information systems : JMIS
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Electronic commerce research
31
Technological forecasting & social change : an international journal
29
International journal of business information systems : IJBIS
23
International journal of electronic marketing and retailing : IJEMR
23
SpringerLink / Bücher
22
International journal of electronic commerce : IJEC
21
Journal of electronic commerce research : JECR
20
Journal of internet commerce
20
International journal of internet marketing and advertising : IJIMA
19
Springer eBook Collection
17
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of contemporary hospitality management
13
Journal of open innovation : technology, market, and complexity
13
Electronic commerce research and applications
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of travel and tourism marketing
12
International journal of e-business research : an official publication of the Information Resources Management Association
11
International journal of electronic business
11
Journal of marketing
11
Internet policy review : journal on internet regulation
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of the Academy of Marketing Science
10
Management information systems : mis quarterly
10
Premier reference source
10
Tourism management : research, policies, practice
10
Asia Pacific journal of marketing and logistics
9
Electronic markets : the international journal on networked business
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
Springer Proceedings in Business and Economics
9
International journal of consumer studies
8
International journal of networking and virtual organisations : IJNVO
8
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ECONIS (ZBW)
39
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1
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
2
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
3
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
4
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
5
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
6
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
7
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
8
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
9
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
10
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
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