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isPartOf:"Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Athletes"
~subject:"Social web"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
International journal of sport management and marketing : IJSMM
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
European Sport management quarterly : ESMQ
23
International journal of sports marketing & sponsorship
22
Sport management review
20
Journal of sport management : the official journal of the North American Society of Sport Management
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Journal of business research : JBR
5
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
5
Sport, Business and Management : an international journal ; SBM
4
Handbook of research on integrating social media into strategic marketing
3
Journal of sports economics
3
Young consumers : insight and ideas for responsible marketers
3
International journal of sport finance
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Markt- und Unternehmensentwicklung
2
Psychology & marketing
2
Australasian marketing journal
1
Avis et rapports du Conseil Économique et Social
1
Benchmarking : an international journal
1
Business horizons
1
Collection Quater
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
DBS business review : an international academic collaboration
1
Dep. of Commerce, Bur. of Foreign and Dom. Commerce, Trade Information Bulletin
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digital business
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Eastern economic journal : EEJ
1
Economic research
1
Edition Sport & Freizeit
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Fontys Venlo - publication of applied sciences
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Global business review
1
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
3
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
4
Like it but do not comment : manipulating the engagement of sports fans in social media
Agrawal, Anand
;
Gupta, Anil
;
Yousaf, Anish
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 340-356
Persistent link: https://www.econbiz.de/10011948445
Saved in:
5
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
6
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
7
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
8
Sport pro = Twitter pro? : how soccer stars use Twitter at the height of their career
Grimmer, Christoph G.
;
Clavio, Galen
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 161-183
Persistent link: https://www.econbiz.de/10012059508
Saved in:
9
Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
Saved in:
10
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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