//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing intelligence & planning"
~isPartOf:"International marketing review"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~subject:"Strategic management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Strategic management
Marketing management
138
Marketingmanagement
138
International marketing
29
Internationales Marketing
28
Firm performance
24
Unternehmenserfolg
24
Consumer behaviour
22
Konsumentenverhalten
22
Marketing
22
Brand management
18
Markenführung
18
Multinationales Unternehmen
18
Transnational corporation
18
KMU
17
SME
17
Strategisches Management
15
Competitive advantage
13
Wettbewerbsvorteil
13
Emerging economies
12
Schwellenländer
12
Beziehungsmarketing
11
International market entry
11
Internationaler Markteintritt
11
Relationship marketing
11
Brand image
10
Markenimage
10
Market research
10
Marketing strategy
10
Marktforschung
10
Internet marketing
9
Online-Marketing
9
USA
9
United States
9
Resource-based view
8
Ressourcenorientierter Ansatz
8
China
7
Innovation
7
Market segmentation
7
Export
6
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
15
Author
All
Vrontis, Demetris
2
Buratti, Andrea
1
Christofi, Michael
1
Deshpandé, Rohit
1
Didonet, Simone Regina
1
Dong, Xiaodan
1
Finoti, Lucas
1
Fu, Huifen
1
Gnizy, Itzhak
1
Grinstein, Amir
1
Hinsch, Christian Andrew
1
Holbrook, Morris B.
1
Johnson, Michael
1
Kaufmann, Hans Rüdiger
1
Kim, Sang-hoon
1
Laukkanen, Tommi
1
Leonidou, Erasmia
1
Lew, Yong Kyu
1
Martins, Tomás Sparano
1
Nagy, Gábor
1
Ofek, Elie
1
Periyasamy, Girija
1
Rangaswamy, Easwaramoorthy
1
Reijonen, Helen
1
Rossi, Matteo
1
Sarmaniotis, Christos
1
Schmidt, Marcus
1
Shalender, Kumar
1
Sharma, Naman
1
Shoham, Aviv
1
Srinivasan, Uma Rani
1
Thrassou, Alkis
1
Toaldo, Ana Maria
1
Tollin, Karin
1
Tuominen, Sasu
1
Zahoor, Nadia
1
Zou, Shaoming
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
International marketing review
World review of entrepreneurship, management and sustainable development
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
European journal of marketing : EJM
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
AMS review : official publication of the Academy of Marketing Science
5
Gabler Edition Wissenschaft
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Springer eBook Collection
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Lehrbuch
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
Journal of business-to-business marketing
3
Journal of communication management : an international journal
3
LEA's communication series
3
Management decision : MD
3
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy
;
Periyasamy, Girija
; …
- In:
World review of entrepreneurship, management and …
19
(
2023
)
1/2
,
pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
Saved in:
3
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
4
Integrating strategic flexibility and marketing system to achieve sustainable competitive advantage : conceptual refinement and framework
Shalender, Kumar
;
Sharma, Naman
- In:
World review of entrepreneurship, management and …
18
(
2022
)
1/2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10012887567
Saved in:
5
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
6
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
7
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
8
Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
9
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
10
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->