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language:"eng"
~isPartOf:"Evolving and emerging issues in marketing strategy"
~isPartOf:"Marketing strategy organization and implementation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
~type_genre:"Working Paper"
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Marketing
13
Firm performance
3
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3
Performance-Messung
3
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3
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2
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Bonoma, Thomas V.
1
Brodie, Roderick J.
1
Cavusgil, Erin
1
Clark, Bruce H.
1
Conant, Jeffrey S.
1
Coviello, Nicole E.
1
Crittenden, Victoria Lynn
1
Day, George S.
1
Gooner, Rich
1
Homburg, Christian
1
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1
Jaworski, Bernard J.
1
Jenssen, Svenn A.
1
Johnston, Wesley J.
1
Krohmer, Harley
1
Lemon, Katherine N.
1
Mokwa, Michael P.
1
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1
Morgan, Neil A.
1
Olson, Eric M.
1
Phelan, Steven E.
1
Rich, Michael K.
1
Roering, Kenneth J.
1
Ruekert, Robert W.
1
Rust, Roland T.
1
Seggie, Steven H.
1
Sherman, J. Daniel
1
Slater, Stanley F.
1
Souder, William E.
1
Varadarajan, P. Rajan
1
Walker, Orville C.
1
Winklhofer, Heidi
1
Workman, John P.
1
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Evolving and emerging issues in marketing strategy
Marketing strategy organization and implementation
Staff Paper
44
Working paper / National Bureau of Economic Research, Inc.
16
Does marketing need reform? : fresh perspectives on the future
13
Political marketing in the United States
13
Marketing and the common good : essays from Notre Dame on societal impact
12
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
12
The Routledge companion to marketing and feminism
12
The SAGE handbook of marketing ethics
12
Working paper / Department of Commerce, College of Business, Massey University
12
Critical perspectives on diversity, equity, and inclusion in marketing
11
Building corporate identity, image and reputation in the digital era
10
Faculty & research / Insead : working paper series
10
Marketing in the emerging markets of Islamic countries
10
Sustainable marketing, branding, and reputation management : strategies for a greener future
10
ERIM report series research in management
9
Entrepreneurship marketing : principles and practice of SME marketing
9
Research at the marketing-entrepreneurship interface
8
Working paper series
8
Working papers / Harvard Business School, Division of Research
8
Working papers / W / Helsinki School of Economics and Business Administration
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Discussion paper / Center for Economic Research, Tilburg University
7
Discussion paper / Centre for Economic Policy Research
7
History of marketing thought ; Volume 3
7
Rotterdam Institute for Business Economic Studies
7
The connected customer : the changing nature of consumer and business markets
7
The marketing : accounting interface
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Changing the course of marketing : alternative paradigms for widening marketing theory
6
Developing relationships, personalization, and data herald in marketing 5.0
6
E-marketing ; Vol. 2
6
Inside marketing : practices, ideologies, devices
6
Reconnecting marketing to markets
6
Research report / Graduate School Research Institute Systems, Organisations and Management
6
The SAGE handbook of digital marketing
6
A master class in brand planning : the timeless works of Stephen King
5
After sixty : marketing to baby boomers reaching their big transition years
5
Handbook of Islamic marketing
5
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1
Dysfunctional behavior and management control : an empirical study of marketing managers
Jaworski, Bernard J.
;
Young, S. Mark
-
2009
Persistent link: https://www.econbiz.de/10003836623
Saved in:
2
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
3
Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel
;
Souder, William E.
;
Jenssen, Svenn A.
-
2009
Persistent link: https://www.econbiz.de/10003836656
Saved in:
4
Managing marketing implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
Saved in:
5
Marketing productivity, marketing audits, and systems for marketing performance assessment : integrating multiple perspectives
Morgan, Neil A.
;
Clark, Bruce H.
;
Gooner, Rich
-
2009
Persistent link: https://www.econbiz.de/10003836713
Saved in:
6
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
7
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
-
2009
Persistent link: https://www.econbiz.de/10003836721
Saved in:
8
Requirements for successful marketing alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
Saved in:
9
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
10
Charting new directions for marketing
Day, George S.
;
Montgomery, David B.
-
2009
Persistent link: https://www.econbiz.de/10003837011
Saved in:
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