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language:"eng"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Big data"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Datenschutzgesetz"
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Advertising effects
Big data
Data protection
59
Datenschutz
59
Consumer behaviour
26
Konsumentenverhalten
26
privacy
19
Data security
17
Datensicherheit
17
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11
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9
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Aufsatz in Zeitschrift
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Palmatier, Robert W.
2
Borah, Abhishek
1
Cong, Lin William
1
Cooper, Dylan A.
1
Foerderer, Jens
1
Groene, Nicole
1
Kannan, P. K.
1
Kircher, Tobias
1
Loertscher, Simon
1
Macrini, Matthew
1
Martin, Kelly D.
1
Marx, Leslie M.
1
Monga, Ashwani
1
Montes, Rodrigo
1
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1
Nistor, Cristina
1
Pehlivan, Ekin
1
Schumann, Jan Hendrik
1
Shu, Suzanne B.
1
Small, Deborah A.
1
Tucker, Catherine
1
Valletti, Tommaso M.
1
Wangenheim, Florian von
1
Wedel, Michel
1
Xie, Danxia
1
Yalcin, Taylan
1
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1
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International journal of industrial organization
Journal of consumer marketing
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Market and competition law review
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
International journal of advertising : the review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Business horizons
3
International journal of advertising : the quarterly review of marketing communications
3
Internet policy review : journal on internet regulation
3
Journal of competition law & economics
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of industrial organization : RIO
3
Business & society
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Electronic markets : the international journal on networked business
2
Global business & economics review
2
Information systems research : ISR
2
Intereconomics : review of European economic policy
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science
2
Technological forecasting & social change : an international journal
2
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
2
Accounting research journal
1
Administrative Sciences : open access journal
1
Applied economics letters
1
Business & information systems engineering
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Business economics : the journal of the National Association for Business Economists
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Cogent business & management
1
Data science and management : DSM
1
Digital business
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European journal of operational research : EJOR
1
Games and economic behavior
1
Global journal of business research : GJBR
1
Health care management science : a new journal serving the international health care management community
1
Human systems management : HSM
1
IEEE transactions on engineering management : EM
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Privacy considerations for online advertising : a stakeholder's perspective to programmatic advertising
Cooper, Dylan A.
;
Yalcin, Taylan
;
Nistor, Cristina
; …
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
Saved in:
3
Knowledge accumulation, privacy, and growth in a data economy
Cong, Lin William
;
Xie, Danxia
;
Zhang, Longtian
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6480-6492
Persistent link: https://www.econbiz.de/10012666695
Saved in:
4
Evolution of consumption : a psychological ownership framework
Morewedge, Carey K.
;
Monga, Ashwani
;
Palmatier, Robert W.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 196-218
Persistent link: https://www.econbiz.de/10012391438
Saved in:
5
Digital monopolies : privacy protection or price regulation?
Loertscher, Simon
;
Marx, Leslie M.
- In:
International journal of industrial organization
71
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012593001
Saved in:
6
The value of personal information in online markets with endogenous privacy
Montes, Rodrigo
;
Zantman, Wilfried Sand-
;
Valletti, …
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1342-1362
Persistent link: https://www.econbiz.de/10012013816
Saved in:
7
Data privacy : effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
Saved in:
8
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
9
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
10
The economics of advertising and privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
Saved in:
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