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language:"eng"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"por"
~source:"econis"
~subject:"Marketing theory"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing theory
Theorie
Marketing
55
Marketingtheorie
14
Marketing management
13
Marketingmanagement
13
Peter F. Drucker
11
USA
8
United States
8
Beziehungsmarketing
7
Relationship marketing
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Journal of the Academy of Marketing Science
Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Journal of marketing management : MM
23
Journal of historical research in marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Journal of macromarketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
AMS review : official publication of the Academy of Marketing Science
14
Journal of business research : JBR
14
Marketing theory
13
European journal of marketing : EJM
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of forecasting
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Operations research
8
Australasian marketing journal
7
Journal of strategic marketing
6
European journal of operational research : EJOR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice : JMTP
5
Marketing intelligence & planning
5
American journal of agricultural economics
4
International journal of islamic marketing and branding
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
Eastern economic journal
3
Journal of business-to-business marketing
3
Journal of customer behaviour
3
Journal of economic behavior & organization : JEBO
3
Journal of marketing education : JME
3
Journal of modelling in management
3
Journal of political economy
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The journal of business & industrial marketing
3
The marketing review
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Applied economics
2
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ECONIS (ZBW)
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1
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
2
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
5
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
6
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
7
Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
Saved in:
8
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
9
Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
Saved in:
10
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
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