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language:"eng"
~isPartOf:"MSI reports : working paper series"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"rus"
~subject:"Distribution costs"
~subject:"Unternehmenserfolg"
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MSI reports : working paper series
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
13
Marketing in the emerging markets of Islamic countries
10
The journal of business & industrial marketing
7
Journal of the Academy of Marketing Science
6
Cogent business & management
5
Journal of marketing
5
International business review : the official journal of the European International Business Academy
4
Journal of strategic marketing
4
Handbook of research on Asian business
3
International journal of innovation management
3
International marketing review
3
Journal of business-to-business marketing
3
Journal of entrepreneurship in emerging economies
3
Journal of international marketing
3
Management research review
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Elgar original reference
2
Global business and finance review
2
International journal of business competition and growth : IJBCG
2
International journal of business performance management
2
International journal of contemporary hospitality management
2
International journal of economic perspectives : IJEP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology, policy and management : IJTPM
2
Journal for global business advancement : JGBA
2
Journal of enterprising culture
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of research in marketing and entrepreneurship
2
Journal of small business and enterprise development
2
Marketing strategy organization and implementation
2
Research at the marketing-entrepreneurship interface
2
Routledge advances in management and business studies
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Strategic management journal
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ECONIS (ZBW)
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1
The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets
Bendle, Neil T.
;
Butt, Moeen Naseer
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 484-504
Persistent link: https://www.econbiz.de/10011884387
Saved in:
2
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.
;
Fang, Eric
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Saved in:
3
Investigating the strategic influence of customer and employee satisfaction on firm financial performance
Dotson, Jeffrey P.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 895-908
Persistent link: https://www.econbiz.de/10008736173
Saved in:
4
Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
Saved in:
5
Heterogeneous learning and the targeting of marketing communication for new products
Narayanan, Sridhar
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 424-441
Persistent link: https://www.econbiz.de/10003868023
Saved in:
6
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
7
The role of marketing and sales in organizations and its impact on performance
Götz, Oliver
;
Hansen, Ann-Kristin
;
Jo, A-Ram
;
Krafft, …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003960876
Saved in:
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