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language:"eng"
~language:"nep"
~person:"Forsyth, Patrick"
~person:"Kurtz, David L."
~person:"Lamb, Charles William"
~source:"usbk"
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Marketing
28
Einführung
5
Dienstleistung
3
Budgetierung
2
Produktentwicklung
2
Soziale Verantwortung
2
Strategische Planung
2
Strategisches Management
2
Supply Chain Management
2
Verbraucherverhalten
2
Aufsatzsammlung
1
Buchmarkt
1
Case studies
1
Economic aspects
1
Engineering services marketing
1
Fallstudiensammlung
1
Grundlage
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Ingenieurwesen
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Phoenix <Ariz., 1980>
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Forsyth, Patrick
Kurtz, David L.
Lamb, Charles William
Kotler, Philip
56
McDonald, Malcolm
15
Baker, Michael John
14
Kerin, Roger A.
13
Armstrong, Gary
12
Ferrell, Odies C.
11
Hair, Joseph F.
10
Jobber, David
10
Levinson, Jay Conrad
10
Lovelock, Christopher H.
10
Palmer, Adrian
10
Blythe, Jim
9
Lancaster, Geoffrey
9
Peter, Jerome Paul
9
Brown, Stephen
8
Clow, Kenneth E.
8
Fill, Chris
8
Hiam, Alexander
8
Perreault, William D.
8
Piercy, Nigel
8
Sheth, Jagdish N.
8
Cheverton, Peter
7
Dibb, Sally
7
Godin, Seth
7
Hartley, Robert F.
7
Homburg, Christian
7
Kitchen, Philip J.
7
MacDaniel, Carl
7
McCarthy, Edmund Jerome
7
Pride, William M.
7
Aaker, David A.
6
Baack, Donald
6
Bateson, John E. G.
6
Bitner, Mary Jo
6
Cravens, David W.
6
Doyle, Peter
6
Koschnick, Wolfgang J.
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American Marketing Association
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Special Educator's Conference <1980, Phoenix, Ariz.>
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IET management of technology series
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
13
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Principles of marketing
Kurtz, David L.
;
Boone, Louis E.
-
2012
-
15., internat. ed.
Persistent link: https://www.econbiz.de/10008968695
Saved in:
2
MKTG : [a student-tested, faculty-approved approach to learning marketing]
Lamb, Charles William
;
Hair, Joseph F.
;
MacDaniel, Carl
-
2012
-
5. ed., student ed.
Persistent link: https://www.econbiz.de/10009005729
Saved in:
3
Contemporary marketing
Kurtz, David L.
-
2011
-
2011 update, student ed.
Persistent link: https://www.econbiz.de/10004950501
Saved in:
4
MKTG 3
Lamb, Charles William
;
Hair, Joseph F.
;
MacDaniel, Carl
-
2010
-
student ed.
Persistent link: https://www.econbiz.de/10004930904
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5
Marketing : a guide to fundamentals
Forsyth, Patrick
-
2009
Persistent link: https://www.econbiz.de/10004943607
Saved in:
6
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Internat. student ed.
Persistent link: https://www.econbiz.de/10004886585
Saved in:
7
Demystifying marketing : a guide to the fundamentals for engineers
Forsyth, Patrick
-
2007
Persistent link: https://www.econbiz.de/10004925905
Saved in:
8
Principles of marketing
Kurtz, David L.
;
Boone, Louis E.
-
2006
-
12., Internat. student ed.
Persistent link: https://www.econbiz.de/10004862630
Saved in:
9
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10004831042
Saved in:
10
Essentials of marketing
Lamb, Charles William
;
Hair, Joseph F.
;
MacDaniel, Carl
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10004412056
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