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~language:"pol"
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1,370
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304
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290
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156
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122
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Kotler, Philip
16
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12
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11
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7
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5
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5
McDaniel, Carl D.
5
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4
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4
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4
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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1
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Does marketing need reform? : fresh perspectives on the future
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
McGraw-Hill/Irwin series in marketing
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Contemporary issues in marketing : principles and practice
2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
2
Pearson one series
2
The nature and scope of marketing research
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Barron's business library
1
Business ethics and continental philosophy
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Business review books
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Continuing to broaden the marketing concept : making the world a better place
1
Corporate social responsibility
1
Corporate social responsibility : readings and cases in a global context
1
Creating competitive markets : the politics of regulatory reform
1
Econometric models in marketing
1
Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
1
Environmental policy and market structure
1
Expanding disciplinary space : on the potential of critical marketing
1
Focus on agricultural economics
1
Fundamentals of marketing research ; Vol. 4
1
Fundamentals of marketing research ; Vol. 6
1
Global marketing strategies for the promotion of luxury goods
1
Green consumerism : perspectives, sustainability, and behavior
1
Handbook of economic forecasting ; Vol. 1
1
Handbook of management under uncertainty
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handbook of research on applied AI for international business and marketing applications
1
Interaction and market structure : essays on heterogeneity in economics ; [selected sample of the papers presented at the 3rd WEHIA Workshop held at the University of Ancona on May 29 - 30, 1998]
1
International marketing ; Vol. 1
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Learning by populations of organizations
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Marketing and humanity : discourses in the real world
1
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
Marketing, distribution and consumers
1
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91
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
92
Market potential estimation from national defense and debts
Yesufu, Olufemi A.
;
Yesufu, Thomas K.
- In:
Focus on agricultural economics
,
(pp. 127-151)
.
2005
Persistent link: https://www.econbiz.de/10003583318
Saved in:
93
Strategic trade show marketing
Kirchgeorg, Manfred
;
Klante, Oliver
- In:
Trade show management : planning, implementing and …
,
(pp. 313-337)
.
2005
Persistent link: https://www.econbiz.de/10003142781
Saved in:
94
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
95
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
96
Marketing principles and best practices
Czinkota, Michael R.
;
Dickson, Peter R.
;
Dunne, Patrick M.
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10013485464
Saved in:
97
The marketing-operations interface
Chayet, Sergio
;
Hopp, Wallace J.
;
Xu, Xiaowei
- In:
Handbook of quantitative supply chain analysis : …
,
(pp. 295-334)
.
2004
Persistent link: https://www.econbiz.de/10002233784
Saved in:
98
Marketing : principles & perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
-
2004
-
4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
Saved in:
99
Marketing management : knowledge and skills
Peter, Jerome Paul
(
contributor
); …
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001738690
Saved in:
100
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
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