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language:"eng"
~language:"und"
~subject:"Konsumentenverhalten"
~subject:"SME"
~subject:"Theorie"
~type_genre:"Reprint"
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Konsumentenverhalten
SME
Theorie
Marketing
79
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12
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11
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10
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6
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4
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4
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Organisationsstruktur
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1945-2008
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Melé Carné, Domènec
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The nature and scope of marketing research
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Corporate social responsibility
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Critical marketing : issues in contemporary marketing
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History of marketing thought ; Volume 3
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International marketing ; Vol. 1
1
International marketing ; Vol. 2
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Learning by populations of organizations
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Quantitative marketing techniques and analyses
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ECONIS (ZBW)
10
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1
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
2
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
3
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
4
Marketing as technique : the influence of marketing on the meanings of consumption
Moorman, Christine
-
2009
Persistent link: https://www.econbiz.de/10003832338
Saved in:
5
Corporate social responsibility theories : mapping the territory
Garriga, Elisabet
;
Melé Carné, Domènec
-
2009
Persistent link: https://www.econbiz.de/10003919598
Saved in:
6
Evolution of the marketing organization : new forms for turbulent environments
Achrol, Ravi S.
-
2008
Persistent link: https://www.econbiz.de/10003798281
Saved in:
7
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
8
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
9
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
10
Marketing, the consumer society and hedonism
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 187-210)
.
2008
Persistent link: https://www.econbiz.de/10003673941
Saved in:
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