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person:"Douglas, Susan P."
~person:"Mannix, Richard"
~person:"Papadopoulos, Nicolas G."
~person:"Steenkamp, Jan-Benedict E. M."
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Search: subject_exact:"Marktsegmentierung von Auslandsmärkten"
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International market segmentation
12
Internationale Marktsegmentierung
12
International marketing
5
Internationales Marketing
5
Welt
5
World
5
Market segmentation
4
Marktsegmentierung
4
Arbeitsmarktsegmentation
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2002-2007
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Douglas, Susan P.
Mannix, Richard
Papadopoulos, Nicolas G.
Steenkamp, Jan-Benedict E. M.
Bergin, Paul R.
7
Glick, Reuven
7
Gopinath, Gita
6
Gourinchas, Pierre-Olivier
6
Li, Nicholas
6
Hsieh, Chang-tai
5
Ishikawa, Jota
4
Lahiri, Sajal
4
Silva, Peri
4
Waldenström, Daniel
4
Başak, Suleyman
3
Croitoru, Benjamin
3
Dotsey, Michael
3
Duarte, Margarida
3
Friberg, Richard
3
Martín Martín, Oscar
3
Swoboda, Bernhard
3
Brouthers, Lance Eliot
2
Carballo, Jerónimo
2
Cleveland, Mark
2
Craig, C. S.
2
Croux, Christophe
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Da-Cruz, Patrick
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Dahl, Bruce L.
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Diamantopoulos, Adamantios
2
Errunza, Vihang R.
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Herzer, Dierk
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Hofstede, Frenkel ter
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Hooy, Chee Wooi
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Ji, Gang
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Knetter, Michael M.
2
Kotulla, Thomas
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Lewis, Geoffrey
2
Malek Mohamadi Golsefid, Samira
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Martínez-Zarzoso, Inmaculada
2
Mittoo, Usha R.
2
Nowak-Lehmann D., Felicitas
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International marketing review
6
Are you ready? : preparing for international operations
1
E-marketing ; Vol. 3
1
Handbook of research on mobile marketing management
1
International marketing ; Vol. 2
1
International marketing ; Vol. IV
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
12
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1
Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
-
2012
Persistent link: https://www.econbiz.de/10009575084
Saved in:
2
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
3
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
4
Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas G.
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
Saved in:
5
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
6
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
7
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
8
International market selection and assessment
Papadopoulos, Nicolas G.
;
Malhotra, Shavin
;
Martín …
-
2011
Persistent link: https://www.econbiz.de/10009232400
Saved in:
9
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
10
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
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