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person:"Fritz, Wolfgang"
~person:"Karjaluoto, Heikki"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Online-Marketing
22
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21
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11
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10
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10
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Fritz, Wolfgang
Karjaluoto, Heikki
Asongu, Simplice
106
Dwivedi, Yogesh Kumar
64
Greenstein, Shane M.
59
Peitz, Martin
54
Goldfarb, Avi
53
Knieps, Günter
49
Law, Chun Hung Roberts
48
Tucker, Catherine
48
Wirtz, Bernd W.
47
Law, Rob
40
Skiera, Bernd
40
Whinston, Andrew B.
40
Alt, Rainer
37
Pitt, Leyland F.
36
Edelman, Benjamin
35
Ghose, Anindya
35
Bauer, Hans H.
34
Kenney, Martin
34
Spann, Martin
34
Gerpott, Torsten J.
33
Härdle, Wolfgang
33
Valletti, Tommaso M.
33
Ockenfels, Axel
32
Rana, Nripendra P.
32
Budzinski, Oliver
31
Kummer, Michael E.
31
Odhiambo, Nicholas M.
31
Hinz, Oliver
30
Martens, Bertin
30
Gans, Joshua
29
Kauffman, Robert J.
29
Kretschmer, Tobias
29
Pénard, Thierry
29
Ruyter, Ko de
29
Tan, Yong
28
Verhoef, Peter C.
28
Waldfogel, Joel
28
Füller, Johann
27
Hackl, Franz
27
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
19
International journal of e-business research : an official publication of the Information Resources Management Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic finance : IJEF
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
Digital business
1
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of internet commerce
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Research in international business and finance
1
Technological forecasting & social change : an international journal
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
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ECONIS (ZBW)
49
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1
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49
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
4
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
5
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
6
What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.
;
Karjaluoto, Heikki
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
Saved in:
7
Mobile money as a driver of digital financial inclusion
Shaikh, Aijaz A.
;
Glavee-Geo, Richard
;
Karjaluoto, Heikki
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250622
Saved in:
8
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
Saved in:
9
The use of web analytics for digital marketing performance measurement
Järvinen, Joel
;
Karjaluoto, Heikki
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
Saved in:
10
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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