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person:"Fritz, Wolfgang"
~person:"Karjaluoto, Heikki"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Online-Marketing
13
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12
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11
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10
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10
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9
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Aufsatz in Zeitschrift
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Fritz, Wolfgang
Karjaluoto, Heikki
Dwivedi, Yogesh Kumar
64
Law, Chun Hung Roberts
49
Wirtz, Bernd W.
44
Law, Rob
39
Whinston, Andrew B.
39
Skiera, Bernd
38
Alt, Rainer
37
Pitt, Leyland F.
36
Goldfarb, Avi
34
Gerpott, Torsten J.
33
Ghose, Anindya
33
Tucker, Catherine
33
Rana, Nripendra P.
32
Spann, Martin
31
Hinz, Oliver
29
Kauffman, Robert J.
28
Qiu, Liangfei
28
Tan, Yong
28
Smith, Alan D.
27
Dennis, Charles
26
Filieri, Raffaele
26
Flavián Blanco, Carlos
26
Füller, Johann
26
Harrigan, Paul
26
Loureiro, Sandra Maria Correia
26
Lu, Yaobin
26
Papagiannidis, Savvas
26
Rita, Paulo
26
Ruyter, Ko de
26
Wang, Bin
26
Pauwels, Koen
25
Thaichon, Park
25
Vrontis, Demetris
25
Cheng, T. C. E.
24
Greenstein, Shane M.
24
Huang, George Q.
24
Luo, Xin
24
Quach, Sara
24
Benbasat, Izak
23
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International journal of e-business research : an official publication of the Information Resources Management Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic finance : IJEF
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
Digital business
1
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of internet commerce
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Research in international business and finance
1
Technological forecasting & social change : an international journal
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
30
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1
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10
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30
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date (oldest first)
1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
4
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
5
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
6
What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.
;
Karjaluoto, Heikki
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
Saved in:
7
Mobile money as a driver of digital financial inclusion
Shaikh, Aijaz A.
;
Glavee-Geo, Richard
;
Karjaluoto, Heikki
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250622
Saved in:
8
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
Saved in:
9
The use of web analytics for digital marketing performance measurement
Järvinen, Joel
;
Karjaluoto, Heikki
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
Saved in:
10
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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