//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Georgi, Dominik"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand management"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Relationship marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenimage
Beziehungsmarketing
57
Relationship marketing
57
Consumer behaviour
24
Konsumentenverhalten
24
Markenführung
23
Brand image
16
Customer satisfaction
15
Kundenzufriedenheit
15
Dienstleistungsqualität
13
Service quality
13
Social Web
13
Social web
13
Brand
10
Markenartikel
10
Customer engagement
7
Customer value
7
Internet marketing
7
Kundenwert
7
Online-Marketing
7
Theorie
7
Theory
7
Customer integration
5
Deutschland
5
Germany
5
Kundenintegration
5
Bank marketing
4
Bankmarketing
4
Viral marketing
4
Virales Marketing
4
Airline
3
Brand loyalty
3
Confidence
3
Emotion
3
Fluggesellschaft
3
Kundenmanagement
3
Markentreue
3
Online retailing
3
Online-Handel
3
more ...
less ...
Online availability
All
Undetermined
16
Free
3
Type of publication
All
Article
22
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
23
Author
All
Georgi, Dominik
Loureiro, Sandra Maria Correia
Han, Heesup
17
Hollebeek, Linda D.
16
Gil Saura, Irene
14
Huber, Frank
14
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Fournier, Susan
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Šerić, Maja
11
Ahn, Jiseon
10
Guzman, Francisco
10
Hyun, Sunghyup Sean
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Iglesias, Oriol
9
Kunkel, Thilo
9
Back, Ki-Joon
8
Burmann, Christoph
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
Leckie, Civilai
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Sreejesh, S.
8
Theobald, Elke
8
Vollhardt, Kai
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Casidy, Riza
7
Chahal, Hardeep
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Johnson, Lester W.
7
Kaushik, Arun Kumar
7
Rubio Benito, Natalia
7
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
6
Journal of retailing and consumer services
3
The journal of brand management : an international journal
2
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
8
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
9
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
10
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->