//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Helm, Sabrina"
~person:"Homburg, Christian"
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Relationship marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
60
Relationship marketing
60
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
23
Markenführung
23
Brand image
15
Customer satisfaction
15
Kundenzufriedenheit
15
Markenimage
15
Social Web
11
Social web
11
Brand
10
Markenartikel
10
Deutschland
9
Germany
9
Theorie
9
Theory
9
Dienstleistungsqualität
8
Service quality
8
Customer engagement
7
Internet marketing
6
Lieferantenmanagement
6
Online-Marketing
6
Supplier relationship management
6
Customer integration
5
Kundenintegration
5
Salespeople
5
Verkaufspersonal
5
Viral marketing
5
Virales Marketing
5
Confidence
4
Erfolgsfaktor
4
Marketing management
4
Marketingmanagement
4
Success factor
4
Vertrauen
4
Airline
3
Arbeitszufriedenheit
3
B-to-B-Marketing
3
more ...
less ...
Online availability
All
Undetermined
33
Free
2
Type of publication
All
Article
59
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
60
Aufsatz im Buch
37
Book section
37
Collection of articles of several authors
21
Graue Literatur
21
Non-commercial literature
21
Sammelwerk
21
Aufsatzsammlung
19
Arbeitspapier
16
Working Paper
16
Handbook
14
Handbuch
14
Case study
7
Fallstudie
7
Hochschulschrift
6
Thesis
5
Bibliografie enthalten
2
Bibliography included
2
more ...
less ...
Language
All
English
45
German
15
Author
All
Helm, Sabrina
Homburg, Christian
Loureiro, Sandra Maria Correia
Han, Heesup
53
Kumar, V.
48
Hollebeek, Linda D.
43
Mattila, Anna S.
37
Gil Saura, Irene
35
Verhoef, Peter C.
35
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Svensson, Göran
30
Bruhn, Manfred
27
Herrmann, Andreas
27
Grewal, Dhruv
25
Agnihotri, Raj
24
Bang, Nguyen
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Ruyter, Ko de
22
Evanschitzky, Heiner
21
Quach, Sara
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
So, Kevin Kam Fung
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
more ...
less ...
Published in...
All
Journal of marketing
7
Journal of promotion management : innovations in planning and applied research
7
Journal of the Academy of Marketing Science
6
Die Betriebswirtschaft : DBW
5
Marketing : ZFP ; journal of research and management
5
Journal of retailing and consumer services
4
International journal of hospitality management
2
Journal of business economics : JBE
2
The journal of brand management : an international journal
2
Cogent business & management
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
5
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
6
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
7
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
8
Tolerating and managing failure: an organizational perspective on customer reacquisition management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
9
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
10
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->