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person:"Süssmuth, Bernd"
~person:"Haase, Janina"
~person:"Kahn, Barbara E."
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Süssmuth, Bernd
Haase, Janina
Kahn, Barbara E.
Han, Heesup
9
Krishna, Aradhna
9
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7
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ECONIS (ZBW)
9
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1
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
2
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
3
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
4
The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
Saved in:
5
Using visual design to improve customer perceptions of online assortments
Kahn, Barbara E.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011704679
Saved in:
6
The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Sevilla, Julio
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10010349038
Saved in:
7
A different look at Lenin's legacy : social capital and risk taking in the Two Germanies
Heineck, Guido
;
Süssmuth, Bernd
- In:
Journal of comparative economics : the journal of the …
41
(
2013
)
3
,
pp. 789-803
Persistent link: https://www.econbiz.de/10010229677
Saved in:
8
The hot-cold decision triangle : a framework for healthier choices
Yang, Haiyang
;
Carmon, Ziv
;
Kahn, Barbara E.
;
Malani, Anup
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 457-472
Persistent link: https://www.econbiz.de/10009565406
Saved in:
9
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
Saved in:
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