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person:"Tucker, Catherine"
~person:"Kumar, Subodha"
~subject:"Advertising effects"
~subject:"USA"
~type:"article"
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Tucker, Catherine
Kumar, Subodha
Wilbur, Kenneth C.
12
Bellman, Steven
10
Fesenmaier, Daniel R.
9
Goldfarb, Avi
9
Choi, Yung Kyun
8
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
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Jerath, Kinshuk
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Rozendaal, Esther
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7
King, Karen Whitehill
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Reijmersdal, Eva A. van
7
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7
Sayedi, Amin
7
Sreejesh, S.
7
Varan, Duane
7
Vashisht, Devika
7
Fogel, Joshua
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
Pauwels, Koen
6
Pelsmacker, Patrick de
6
Rutz, Oliver J.
6
Skiera, Bernd
6
Stienmetz, Jason L.
6
Voorveld, Hilde
6
Yoon, Sukki
6
Arora, Taanika
5
Bijmolt, Tammo H. A.
5
Brettel, Malte
5
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5
Campbell, Colin L.
5
Evans, Nathaniel J.
5
Ghose, Anindya
5
Hatzithomas, Leonidas
5
Katona, Zsolt
5
Luo, Xueming
5
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5
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5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of industrial organization
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ECONIS (ZBW)
19
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1
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
3
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
4
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
5
Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
Saved in:
6
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
7
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
8
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
9
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
10
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
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