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source:"usbk"
~person:"Belz, Christian"
~person:"Hutt, Michael D."
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Marketingmanagement
12
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Kommunikationspolitik
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1
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1
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Belz, Christian
Hutt, Michael D.
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Thexis / Fachbericht für Marketing
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
34
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2004
-
8. ed.
Persistent link: https://www.econbiz.de/10004791639
Saved in:
2
Essentials of marketing management
Lancaster, Geoffrey
-
2010
Persistent link: https://www.econbiz.de/10008686689
Saved in:
3
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10004731385
Saved in:
4
Trends in Kommunikation und Marktbearbeitung
Belz, Christian
-
1999
Persistent link: https://www.econbiz.de/10004555106
Saved in:
5
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
1998
-
6. ed.
Persistent link: https://www.econbiz.de/10004355831
Saved in:
6
Marketing management
Lancaster, Geoffrey
;
Massingham, Lester
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004377275
Saved in:
7
Marketing management : strategies and programs
Guiltinan, Joseph P.
;
Paul, Gordon W.
;
Madden, Thomas Justin
-
1997
-
6. ed.
Persistent link: https://www.econbiz.de/10004352074
Saved in:
8
Näher zum Kunden : Kommunikation nach aussen
Belz, Christian
(
contributor
);
Balmer, Hans
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004309329
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9
Die Nicht-Klassiker der Unternehmungskommunikation
Tomczak, Torsten
(
contributor
);
Belz, Christian
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10004181276
Saved in:
10
Marketing management : strategies and programs
Guiltinan, Joseph P.
;
Paul, Gordon W.
-
1994
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004252928
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