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source:"usbk"
~person:"Helsen, Kristiaan"
~person:"Hutt, Michael D."
~person:"Massingham, Lester"
~person:"Paul, Gordon W."
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Helsen, Kristiaan
Hutt, Michael D.
Massingham, Lester
Paul, Gordon W.
Kotler, Philip
20
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15
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11
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
23
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Global marketing management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
2011
-
5. ed., international student version
Persistent link: https://www.econbiz.de/10004398604
Saved in:
2
Global marketing management
Kotabe, Masaaki
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004892796
Saved in:
3
Global marketing management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
2004
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004787850
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4
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2004
-
8. ed.
Persistent link: https://www.econbiz.de/10004791639
Saved in:
5
Essentials of marketing management
Lancaster, Geoffrey
-
2010
Persistent link: https://www.econbiz.de/10008686689
Saved in:
6
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10004731385
Saved in:
7
Global marketing management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10004609239
Saved in:
8
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
1998
-
6. ed.
Persistent link: https://www.econbiz.de/10004355831
Saved in:
9
Global marketing management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
1998
Persistent link: https://www.econbiz.de/10004355955
Saved in:
10
Marketing management
Lancaster, Geoffrey
;
Massingham, Lester
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004377275
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