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source:"usbk"
~person:"Hutt, Michael D."
~person:"Massingham, Lester"
~person:"Paul, Gordon W."
~person:"Peter, Jerome Paul"
~person:"Tomczak, Torsten"
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Marketingmanagement
21
Aufsatzsammlung
4
Günther Haedrich
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1
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1
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Hutt, Michael D.
Massingham, Lester
Paul, Gordon W.
Peter, Jerome Paul
Tomczak, Torsten
Kotler, Philip
20
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15
Homburg, Christian
11
Dalrymple, Douglas J.
7
Kotabe, Masaaki
7
Krohmer, Harley
7
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6
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6
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5
Helsen, Kristiaan
5
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5
Parsons, Leonard J.
5
Speh, Thomas W.
5
Winkelmann, Peter
5
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4
Donnelly, James Howard
4
Lancaster, Geoffrey
4
Winer, Russell S.
4
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Hohn, Stefanie
3
Kleinaltenkamp, Michael
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Lee, Kiefer
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Thexis / Fachbericht für Marketing
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
66
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1
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2004
-
8. ed.
Persistent link: https://www.econbiz.de/10004791639
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2
Essentials of marketing management
Lancaster, Geoffrey
-
2010
Persistent link: https://www.econbiz.de/10008686689
Saved in:
3
Kundenwert in Forschung und Praxis
Rudolf-Sipötz, Elisabeth
;
Tomczak, Torsten
-
2001
Persistent link: https://www.econbiz.de/10004600435
Saved in:
4
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10004731385
Saved in:
5
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
1998
-
6. ed.
Persistent link: https://www.econbiz.de/10004355831
Saved in:
6
Marketing management : knowledge and skills ; [analysis, cases, text, plans]
Peter, Jerome Paul
(
contributor
)
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10004367457
Saved in:
7
Marketing management
Lancaster, Geoffrey
;
Massingham, Lester
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004377275
Saved in:
8
Marketing management : strategies and programs
Guiltinan, Joseph P.
;
Paul, Gordon W.
;
Madden, Thomas Justin
-
1997
-
6. ed.
Persistent link: https://www.econbiz.de/10004352074
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9
Positionierung : Kernentscheidung des Marketing
Tomczak, Torsten
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004301714
Saved in:
10
Der aufgabenorientierte Ansatz : eine neue Perspektive für das Marketing-Management
Tomczak, Torsten
;
Reinecke, Sven
-
1996
Persistent link: https://www.econbiz.de/10004312292
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