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subject:"Beziehungsmarketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Brand management
Relationship marketing
Customer value
88
Kundenwert
88
Consumer behaviour
33
Konsumentenverhalten
33
Betriebliche Wertschöpfung
29
Value creation
29
Customer integration
22
Kundenintegration
22
Customer equity
17
Markenführung
15
Customer lifetime value
12
Value co-creation
12
Lieferantenmanagement
10
Social Web
10
Social web
10
Supplier relationship management
10
Brand image
8
Dienstleistungsqualität
8
Markenimage
8
Service quality
8
B-to-B-Marketing
7
Business-to-business marketing
7
Internet marketing
7
Luxury goods
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Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
Customer satisfaction
6
Kundenzufriedenheit
6
Fashion
5
Mode
5
Online retailing
5
Online-Handel
5
Einzelhandel
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English
59
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Kim, Kyung Hoon
5
Ko, Eunju
4
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Kim, Juran
2
Navarro, Susana
2
Sun, Yang
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
Akter, Shahriar
1
An, Myoung-a
1
Andreu, Luisa
1
Autry, Chad W.
1
Baumert, Thomas
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Berger, Paul D.
1
Bruhn, Manfred
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Cardinali, Silvio
1
Ceric, Arnela
1
Cervera, Amparo
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chapman, Alexis
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Confete, Ilenia
1
Cossío-Silva, Francisco-José
1
Crespo-Tejero, Natividad
1
D'Alessandro, Steven
1
Dahana, Wirawan Dony
1
Dean, Alison
1
Deitz, George D.
1
Delpechitre, Duleeep
1
Di Benedetto, C. Anthony
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Dilmperi, Athina
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
32
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Journal of strategic marketing
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
The service industries journal
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
The journal of product & brand management
11
Journal of marketing research : JMR
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Journal of marketing analytics : JMA
8
Management decision : MD
8
Service business
8
Tourism management : research, policies, practice
8
Cogent business & management
7
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing management : MM
7
Marketing theory
7
The TQM journal : the international review of organizational improvement
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
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ECONIS (ZBW)
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1
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
2
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
3
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
4
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
5
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
6
Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne
- In:
Journal of business research : JBR
136
(
2021
),
pp. 678-694
Persistent link: https://www.econbiz.de/10012663247
Saved in:
7
An integrative framework for managing customer value propositions
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 754-764
Persistent link: https://www.econbiz.de/10012643969
Saved in:
8
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
9
Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano
;
Crespo-Tejero, Natividad
- In:
Journal of business research : JBR
122
(
2021
),
pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
Saved in:
10
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
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