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subject:"Brand management"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Beziehungsmarketing"
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Brand management
Beziehungsmarketing
Emotion
32
Consumer behaviour
20
Konsumentenverhalten
20
Customer satisfaction
8
Kundenzufriedenheit
8
Brand
6
Markenartikel
6
Markenführung
6
Market research
6
Marktforschung
6
Relationship marketing
6
Brand image
5
Markenimage
5
Personality psychology
4
Persönlichkeitspsychologie
4
Advertising effects
3
Dienstleistungsqualität
3
Internet marketing
3
Online-Marketing
3
Service quality
3
Werbewirkung
3
Artificial intelligence
2
Brand love
2
Cognition
2
Customer analysis
2
Customer experience
2
Emotions
2
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Ethik
2
Impulsivity
2
Kognition
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Kundenanalyse
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Künstliche Intelligenz
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Online retailing
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English
12
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Sarkar, Abhigyan
2
Bhattacharya, Subhajit
1
Bolton, Lisa E.
1
Chandrasekaran, Deepa
1
Dalal, Arunava
1
Dimitriadis, Sergios
1
Du, Jiangang
1
Fan, Xiucheng
1
Feng, Tianjun
1
Freeman, Lynne
1
Garvey, Aaron M.
1
Huang, Ming-Hui
1
Kumar, V.
1
Li, Hairong
1
Liu-Thompkins, Yuping
1
Mende, Martin
1
Moussa, Salim
1
Okazaki, Shintaro
1
Pansari, Anita
1
Papista, Erifili
1
Rust, Roland T.
1
Sarkar, Juhi Gahlot
1
Scott, Maura L.
1
Sihi, Debika
1
Spanjaard, Daniela
1
Srinivasan, Raji
1
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Journal of the Academy of Marketing Science
Qualitative market research : an international journal
Journal of business research : JBR
58
Journal of retailing and consumer services
51
International journal of hospitality management
42
The journal of brand management : an international journal
37
The journal of product & brand management
34
The journal of services marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
The service industries journal
12
Tourism management : research, policies, practice
12
Journal of travel and tourism marketing
11
Psychology & marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of hospitality marketing & management
10
Journal of promotion management : innovations in planning and applied research
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Asia Pacific journal of marketing and logistics
9
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
European journal of marketing : EJM
9
International journal of contemporary hospitality management
9
Journal of service theory and practice : JSTP
9
Journal of strategic marketing
9
Marketing letters : a journal of research in marketing
9
Service business
9
European journal of marketing
8
International journal of market research
8
Journal of service research : JSR
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
The journal of business & industrial marketing
8
Cogent business & management
7
Journal of business ethics : JOBE
7
Journal of marketing management : MM
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
International journal of internet marketing and advertising : IJIMA
6
Journal of Islamic marketing
6
Journal of customer behaviour
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
The international journal of bank marketing : IJBM
6
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
2
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
3
The marketing of love : how attachment styles affect romantic consumption journeys
Mende, Martin
;
Scott, Maura L.
;
Garvey, Aaron M.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 255-273
Persistent link: https://www.econbiz.de/10012022573
Saved in:
4
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
5
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
6
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
7
Technology-driven service strategy
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
Saved in:
8
I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
Saved in:
9
Emotions in supermarket brand choice : a multi-method approach
Spanjaard, Daniela
;
Young, Louise
;
Freeman, Lynne
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10010389560
Saved in:
10
Brand love in emerging market : a qualitative investigation
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 481-494
Persistent link: https://www.econbiz.de/10010430651
Saved in:
1
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