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subject:"Brand management"
~subject:"trademarks"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Brand management
trademarks
Markenrecht
443
Trademark law
443
Immaterialgüterrechte
135
Intellectual property rights
135
Brand
97
Markenartikel
97
USA
70
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70
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59
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18
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Castaldi, Carolina
5
Petty, Ross D.
5
Crass, Dirk
4
Wilson, Jeremy M.
4
Block, Jörn
3
Czarnitzki, Dirk
3
Dosso, Mafini
3
Fisch, Christian
3
Lopes, Teresa da Silva
3
Toole, Andrew A.
3
Agostini, Lara
2
Dinlersoz, Emin Murat
2
Filippini, Roberto
2
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2
Goldschlag, Nathan
2
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2
Man, Ard-Pieter de
2
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2
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2
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2
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1
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The journal of brand management : an international journal
11
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7
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International journal of intellectual property management : IJIPM
4
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3
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3
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Eastern European journal for regional studies
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Entrepreneurship theory and practice : ET&P
1
International journal of economics and business research : IJEBR
1
International journal of happiness and development
1
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1
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1
International journal of management and marketing research : IJMMR
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
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JRC digital economy working paper
1
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Journal of business ethics : JOBE
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1
Journal of historical research in marketing
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Journal of macromarketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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41
The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk
;
Czarnitzki, Dirk
;
Toole, Andrew A.
-
2016
Persistent link: https://www.econbiz.de/10011527396
Saved in:
42
Do corporate investors affect entrepreneurs' IP portfolio? : entrepreneurial finance and intellectual property in new firms
Uzuegbunam, Ikenna
;
Ofem, Brandon
;
Nambisan, Satish
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
4
,
pp. 673-696
Persistent link: https://www.econbiz.de/10012023296
Saved in:
43
Pain-Killer : a 19th century global patent medicine and the beginnings of modern brand marketing
Petty, Ross D.
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 287-303
Persistent link: https://www.econbiz.de/10012109480
Saved in:
44
The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk
;
Czarnitzki, Dirk
;
Toole, Andrew A.
- In:
International journal of the economics of business
26
(
2019
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10012182256
Saved in:
45
Trademarks' relatedness to product and service innovation : a branding strategy approach
Flikkema, Meindert
;
Castaldi, Carolina
;
Man, Ard-Pieter de
- In:
Research policy : policy, management and economic …
48
(
2019
)
6
,
pp. 1340-1353
Persistent link: https://www.econbiz.de/10012131349
Saved in:
46
Special issue: the brand and its history, part i, trademarks and branding
2019
Persistent link: https://www.econbiz.de/10012042097
Saved in:
47
Unauthorized use of famous brands and its impact on brand equity dimensions
Macías, Washington
;
Cerviño, Julio
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012026887
Saved in:
48
The timing of trademark application in innovation processes
Seip, Marcel
;
Castaldi, Carolina
;
Flikkema, Meindert
; …
- In:
Technovation : the international journal of …
72/73
(
2018
),
pp. 34-45
Persistent link: https://www.econbiz.de/10012011202
Saved in:
49
Trademarks in branding : legal issues and commercial practices
Sáiz, Patricio
;
Castro, Rafael
- In:
Business history
60
(
2018
)
8
,
pp. 1105-1126
Persistent link: https://www.econbiz.de/10012042114
Saved in:
50
Branding before the brand : marks, imitations and counterfeits in pre-modern Europe
Belfanti, Carlo
- In:
Business history
60
(
2018
)
8
,
pp. 1127-1146
Persistent link: https://www.econbiz.de/10012042116
Saved in:
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