Kouser, Rukhsana; Niazi, Ghulam Shabbir Khan; Bakari, Haroon - In: Pakistan journal of commerce and social sciences 12 (2018) 3, pp. 909-934
Online shopping is gaining popularity in Pakistan but the research on its determinants is scarce. The main purpose of this study is to explore what factors are important in developing online purchase intention of Pakistani youth interested in shopping through the internet. The data were...