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subject:"Consumer behaviour"
~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Review of managerial science"
~person:"Gierl, Heribert"
~person:"Herrmann, Andreas"
~person:"Schnittka, Oliver"
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Consumer behaviour
Konsumentenverhalten
19
Deutschland
7
Germany
7
Decision theory
4
Entscheidungstheorie
4
Automotive industry
3
Experiment
3
Kfz-Industrie
3
Automotive market
2
Brand
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Innovation
2
Kfz-Markt
2
Markenartikel
2
Product information
2
Produktinformation
2
Prospect Theory
2
Prospect theory
2
Sales promotion
2
Sponsoring
2
Sponsorship
2
Theorie
2
Theory
2
Verkaufsförderung
2
Advertising effects
1
Affect
1
Australia
1
Australien
1
Austria
1
Automotive services industry
1
Beziehungsmarketing
1
Brand extension
1
Brand extensions
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Community
1
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19
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17
Aufsatz in Zeitschrift
17
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German
10
English
9
Author
All
Gierl, Heribert
Herrmann, Andreas
Schnittka, Oliver
Preißner, Markus
5
Helm, Roland
4
Knob, Alexandra
4
Steiner, Winfried J.
4
Müller-Hagedorn, Lothar
3
Tscheulin, Dieter K.
3
Wierich, Ralf
3
Baier, Daniel
2
Decker, Reinhold
2
Gensler, Sonja
2
Heitmann, Mark
2
Homburg, Christian
2
Hudetz, Kai
2
Hüttl-Maack, Verena
2
Kaapke, Andreas
2
Koschate, Nicole
2
Kurz, Peter
2
Landschulze, Sebastian
2
Landwehr, Jan R.
2
Lin-Hi, Nick
2
Lindenmeier, Jörg
2
Paetz, Friederike
2
Pohl, Alexander
2
Sattler, Henrik
2
Schaffner, Dorothea
2
Siems, Florian
2
Stöcker, Björn
2
Wagner, Udo
2
Weiber, Rolf
2
Wentzel, Daniel
2
Adam, Nadine
1
Ahrholdt, Dennis C.
1
Albers, Sönke
1
Algesheimer, René
1
Amin Ansary
1
Andersch, Henrike
1
Aschersleben, Philipp
1
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of business economics : JBE
Review of managerial science
Marketing : ZFP ; journal of research and management
20
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
11
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
7
Der Markt : international journal of marketing
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
Journal of business research : JBR
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Die Betriebswirtschaft : DBW
3
Journal of marketing
3
Journal of retailing and consumer services
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing : journal of research and management
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia Pacific journal of marketing and logistics
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Baltic journal of management : BJM
1
Cutting edge international research
1
Emerald insight
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of business ethics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
19
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1
Visitor characteristics matter : how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated
Faerber, Lea Susanne
;
Ahrholdt, Dennis C.
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10012496009
Saved in:
2
Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Hüttl-Maack, Verena
;
Pick, Doreén
;
Gierl, Heribert
- In:
Review of managerial science
13
(
2019
)
4
,
pp. 689-723
Persistent link: https://www.econbiz.de/10012099443
Saved in:
3
Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
Saved in:
4
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
5
Does it really hurt? : consumer reactions to content sponsorships in daily newspapers
Wellbrock, Christian M.
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10010476664
Saved in:
6
Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses
Schaffner, Dorothea
;
Mathur, Pragya
;
Maheswaran, Durairaj
; …
- In:
Review of managerial science
7
(
2013
)
4
,
pp. 417-441
Persistent link: https://www.econbiz.de/10010196976
Saved in:
7
How does verbal non-diagnostic information affect product evaluation?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Review of managerial science
6
(
2012
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10009510645
Saved in:
8
Getting better or getting worse? : consumer repsonses to decreasing, constant, and ascending multi-dimensional price profiles
Peine, Klaus
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Review of managerial science
6
(
2012
)
1
,
pp. 81-101
Persistent link: https://www.econbiz.de/10009426189
Saved in:
9
Auf den Rangplatz kommt es an : Wirkung der Rangfolge von Produkten auf das Entscheidungsverhalten
Leesch, Carina
;
Herrmann, Andreas
;
Landwehr, Jan R.
- In:
Journal of business economics : JBE
80
(
2010
)
4
,
pp. 441-466
Persistent link: https://www.econbiz.de/10003956294
Saved in:
10
The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke
;
Herrmann, Andreas
;
Wentzel, Daniel
; …
- In:
Review of managerial science
4
(
2010
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
Saved in:
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