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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~subject:"Estimation"
~subject:"Schätzung"
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Search: subject_exact:"Cognitive skills"
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Consumer behaviour
Estimation
Schätzung
Cognition
13
Kognition
13
Konsumentenverhalten
11
Advertising effects
9
Werbewirkung
9
Advertising
5
Werbung
5
Internet marketing
4
Online-Marketing
4
Brand image
2
Brand management
2
Emotion
2
Markenführung
2
Markenimage
2
Perception
2
Wahrnehmung
2
cognitive processing
2
Advertising avoidance
1
Advertising planning
1
Communication media
1
Computerspiel
1
Creativity
1
Customer integration
1
Elaboration Likelihood Model
1
Erwartungsbildung
1
Expectation formation
1
Experiment
1
Fake news
1
Fernsehwerbung
1
Green marketing
1
Hong Kong
1
Hongkong
1
Humor
1
Incomplete information
1
Information behaviour
1
Informationsverhalten
1
Kommunikationsmedien
1
Kreativität
1
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1
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11
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11
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English
11
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Bishop, Melissa M.
1
Blanchette, Isabelle
1
Boutsouki, Christina
1
Brocato, E. Deanne
1
Dalmoro, Marlon
1
Drennan, Judy
1
El-Deredy, Wael
1
Fazal-e-Hasan, Syed
1
Hatzithomas, Leonidas
1
Jardim, William Carvalho
1
Jung, Jae Min
1
Kelly, Louise
1
Kerr, Gayle
1
Kong, Ying
1
Kuenzel, Johanna
1
Kyriacou, Evdoxia
1
Ladeira, Wagner Junior
1
Lorenzon, Kristian
1
Mostafa, Mohamed M.
1
Myers, Jun
1
Palla, Polyxeni Jenny
1
Russell, Cristel Antonia
1
Ryu, Sann
1
Santini, Fernando de Oliveira
1
Theodorakioglou, Fotini
1
Thomas, A.
1
Vargas, Patrick
1
Vijayalakshmi, Akshaya
1
Zandstra, Elizabeth H.
1
Zarkada, Anna
1
Zhang, Lingling
1
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Journal of marketing communications
Discussion paper series / IZA
79
Journal of business research : JBR
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
IZA Discussion Paper
30
Journal of retailing and consumer services
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
NBER working paper series
27
Psychology & marketing
25
NBER Working Paper
24
Working paper / National Bureau of Economic Research, Inc.
24
Journal of marketing research : JMR
21
Marketing letters : a journal of research in marketing
17
Journal of behavioral decision making
16
Economics of education review
15
CESifo working papers
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
International journal of hospitality management
13
Journal of economic behavior & organization : JEBO
13
Labour economics : official journal of the European Association of Labour Economists
13
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
13
International journal of advertising : the review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of marketing management : MM
12
European journal of marketing : EJM
11
Journal of consumer behaviour : an international research review
11
Tourism management : research, policies, practice
11
Journal of retailing
10
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
9
Discussion paper
9
International journal of advertising : the quarterly review of marketing communications
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Applied economics letters
8
GLO discussion paper
8
International journal of consumer studies
8
Journal of international consumer marketing
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
Applied economics
7
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ECONIS (ZBW)
11
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11
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1
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
2
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
3
Visual cognition of fake news : the effects of consumer brand engagement
Ladeira, Wagner Junior
;
Dalmoro, Marlon
;
Santini, …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 681-701
Persistent link: https://www.econbiz.de/10013371063
Saved in:
4
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
5
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
6
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
7
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
8
When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
Saved in:
9
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
Saved in:
10
From apathy to ambivalence : how is persuasion knowledge reflected in consumers' comments about in-game advertising?
Lorenzon, Kristian
;
Russell, Cristel Antonia
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009508027
Saved in:
1
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