//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"E-Business"
~person:"Mostert, Pierre"
~person:"Sheth, Jagdish N."
~subject:"Corporate reputation"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Trade marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
E-Business
Corporate reputation
Relationship marketing
Lieferantenmanagement
20
Supplier relationship management
20
Beziehungsmarketing
15
B-to-B-Marketing
6
Business-to-business marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
relationship marketing
5
Confidence
4
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing
4
Vertrauen
4
relationship intention
4
relationship quality
4
Dienstleistungsqualität
3
Selling
3
Service quality
3
Verkauf
3
Bank
2
Einzelhandel
2
Emerging economies
2
Inter-firm cooperation
2
META-RELQUAL
2
Marketing theory
2
Marketingtheorie
2
Retail trade
2
SET
2
Schwellenländer
2
South Africa
2
Südafrika
2
TCA
2
Transaction costs
2
Transaktionskosten
2
Unternehmenskooperation
2
business relationships
2
commitment
2
emerging markets
2
expectations
2
more ...
less ...
Online availability
All
Undetermined
10
Free
2
Type of publication
All
Article
13
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatzsammlung
2
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Reprint
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
16
Author
All
Mostert, Pierre
Sheth, Jagdish N.
Svensson, Göran
22
Bruhn, Manfred
16
Homburg, Christian
16
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
Naudé, Peter
10
Eggert, Andreas
8
La Rocca, Antonella
8
Mysen, Tore
8
Scheer, Lisa K.
8
Stock-Homburg, Ruth
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Grönroos, Christian
7
Helmke, Stefan
7
Ivens, Björn Sven
7
Palmatier, Robert W.
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Jacob, Frank
6
Keränen, Joona
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Reinartz, Werner J.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Thaichon, Park
6
Ulaga, Wolfgang
6
Wang, Yonggui
6
Andersen, Poul Houman
5
Edvardsson, Bo
5
Gligor, David M.
5
Guo, Chiquan
5
more ...
less ...
Published in...
All
Handbook of global supply chain management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence
1
International journal of business excellence : IJBEX
1
International journal of management & enterprise development : IJMED
1
International journal of services, economics and management
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Management : journal of contemporary management issues
1
Services marketing quarterly
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study
Steyn, Derik
;
Mostert, Pierre
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 167-190
Persistent link: https://www.econbiz.de/10013502524
Saved in:
3
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
4
A disaggregated approach to establishing the antecedents and outcome of relationship quality in the South African banking industry
Mostert, Pierre
;
Theron, Eksteen
;
Kruger, Jack
- In:
International journal of services, economics and management
12
(
2021
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10012800833
Saved in:
5
META-RELQUAL in business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mostert, Pierre
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
4
,
pp. 472-497
Persistent link: https://www.econbiz.de/10012514080
Saved in:
6
A validation of META-RELQUAL under South African micro-enterprise banking customers
Mostert, Pierre
;
Zietsman, Mariette
;
Svensson, Göran
- In:
International journal of business excellence
18
(
2019
)
4
,
pp. 549-569
Persistent link: https://www.econbiz.de/10012145702
Saved in:
7
Relationship intention and service quality as combined competitive strategy
Mostert, Pierre
;
Luttig, Thelma
- In:
International journal of management & enterprise …
17
(
2018
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011879629
Saved in:
8
Relationship intention and relationship quality as predictors of clothing retail customers' loyalty
Kuhn, Stefanie
;
Mostert, Pierre
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 206-230
Persistent link: https://www.econbiz.de/10011884121
Saved in:
9
Relationship intention and length of customer-firm associations in two emerging markets
Mostert, Pierre
;
Steyn, Derik
;
Bautista, Reynaldo
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 175-192
Persistent link: https://www.econbiz.de/10011940188
Saved in:
10
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->