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subject:"E-Business"
~person:"Sheth, Jagdish N."
~person:"Thaichon, Park"
~subject:"Corporate reputation"
~subject:"Relationship marketing"
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Search: subject_exact:"Trade marketing"
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Subject
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E-Business
Corporate reputation
Relationship marketing
Lieferantenmanagement
20
Supplier relationship management
20
Beziehungsmarketing
12
B-to-B-Marketing
6
Business-to-business marketing
6
E-commerce
5
Electronic Commerce
5
Marketing
5
relationship marketing
4
Franchising
3
Inter-firm cooperation
3
Unternehmenskooperation
3
Beschaffung
2
Bibliometrics
2
Bibliometrie
2
Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Online retailing
2
Online-Handel
2
Procurement
2
Retail trade
2
29.03.1996
1
Advanced technology
1
Advertising industry
1
B2B
1
B2B branding
1
B2B buyer behavior
1
Betriebliche Wertschöpfung
1
Beziehungsmanagement
1
Brand management
1
Bundling strategy
1
Business services
1
Case study
1
Confidence
1
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9
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1
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Article
10
Book / Working Paper
3
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Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Collection of articles of several authors
1
Collection of articles written by one author
1
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1
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1
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1
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Language
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English
13
Author
All
Sheth, Jagdish N.
Thaichon, Park
Svensson, Göran
22
Bruhn, Manfred
16
Homburg, Christian
16
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
Naudé, Peter
10
Mostert, Pierre
9
Eggert, Andreas
8
Ivens, Björn Sven
8
La Rocca, Antonella
8
Mysen, Tore
8
Scheer, Lisa K.
8
Stock-Homburg, Ruth
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Grönroos, Christian
7
Helmke, Stefan
7
Keränen, Joona
7
Palmatier, Robert W.
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Jacob, Frank
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Reinartz, Werner J.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Ulaga, Wolfgang
6
Wang, Yonggui
6
Andersen, Poul Houman
5
Edvardsson, Bo
5
Gligor, David M.
5
Guo, Chiquan
5
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Published in...
All
Journal of strategic marketing
2
Developing digital marketing : relationship perspectives
1
Handbook of global supply chain management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Contemporary Issues in Business and Government
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Services marketing quarterly
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
13
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1
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
2
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
3
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
4
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
5
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
6
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
7
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
Saved in:
8
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
9
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
10
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
1
2
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