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subject:"International Relations/Trade"
~person:"Peter, Jerome Paul"
~subject:"Marktforschung"
~subject:"Verbraucherverhalten"
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International Relations/Trade
Marktforschung
Verbraucherverhalten
Marketing
27
Marketingmanagement
18
Marketing management
17
Theorie
13
Theory
13
Market research
5
Consumer behaviour
4
Einführung
4
Konsumentenverhalten
4
Management
4
Strategisches Management
3
Consumer behavior
2
Selling
2
Verkauf
2
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1
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English
12
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Peter, Jerome Paul
Wilson, William W.
15
Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
10
Hruschka, Harald
9
Koo, Won W.
9
Kotler, Philip
8
Taylor, Richard D.
8
Foxall, Gordon R.
7
Jayne, Thomas S.
7
Olson, Jerry C.
7
Birks, David F.
6
Fritz, Wolfgang
6
Green, Paul E.
6
Kreutzer, Ralf T.
6
Land, Karl-Heinz
6
Leeflang, Peter
6
Sheth, Jagdish N.
6
Zaltman, Gerald
6
Donnelly, James H.
5
Griffith, Garry R.
5
Hair, Joseph F.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schiffman, Leon G.
5
Schubert, Bernd
5
Trommsdorff, Volker
5
Wind, Yoram
5
Alexander, Ralph S.
4
Assael, Henry
4
Berekoven, Ludwig
4
Bruhn, Manfred
4
Cross, James S.
4
Davis, Joseph S.
4
Diagne, Aliou
4
Farris, Paul W.
4
Franses, Philip Hans
4
Gbadamosi, Ayantunji
4
Halfmann, Marion
4
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McGraw-Hill higher education
1
McGraw-Hill/Irwin series in marketing
1
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
4
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1
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
2
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
4
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
5
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
6
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2007
-
8. ed., international ed. 2008
Persistent link: https://www.econbiz.de/10004881226
Saved in:
7
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2006
-
10. ed
Persistent link: https://www.econbiz.de/10002454915
Saved in:
8
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004796330
Saved in:
9
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2002
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
Saved in:
10
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
;
Grunert, Klaus G.
-
1999
-
European ed.
Persistent link: https://www.econbiz.de/10013481875
Saved in:
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