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subject:"Konsumentenverhalten"
~person:"Biscaia, Rui"
~person:"Kim, Yu Kyoum"
~subject:"Relationship marketing"
~subject:"Sponsoring"
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Konsumentenverhalten
Relationship marketing
Sponsoring
Sport organization
15
Sportorganisation
15
Professional sports
12
Profisport
12
Sportmarketing
12
Sports marketing
12
Consumer behaviour
10
Sport
7
Sports
7
Football
5
Fußball
5
Arbeitsgruppe
4
Beziehungsmarketing
4
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4
Brand management
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Markenführung
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Sport event
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Sportveranstaltung
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Arbeitspsychologie
2
Organizational psychology
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Personality psychology
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Persönlichkeitspsychologie
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Social web
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Sponsorship
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Sport policy
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Sportpolitik
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USA
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United States
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sport fans
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Arbeitskräfte
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Austauschtheorie
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Biscaia, Rui
Kim, Yu Kyoum
Heere, Bob
8
Katz, Matthew
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
McDonald, Heath
7
Uhrich, Sebastian
7
Wann, Daniel L.
7
Dietl, Helmut
6
Doyle, Jason P.
6
Funk, Daniel C.
6
Shuv-Ami, Avichai
6
Sveinson, Katherine
6
Ko, Yong Jae
5
Lock, Daniel
5
Vrontis, Demetris
5
Zhang, James J.
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Behnam, Mohsen
4
Drayer, Joris
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Melton, E. Nicole
4
Naraine, Michael L.
4
Naskrent, Julia
4
Rüttgers, Christian
4
Theodorakis, Nicholas D.
4
Thrassou, Alkis
4
Yoshida, Masayuki
4
Asada, Akira
3
Behrens, Anton
3
Breuer, Christoph
3
Byon, Kevin K.
3
Cayolla, Ricardo
3
Chang, Yonghwan
3
Delshab, Vahid
3
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European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
Journal of consumer behaviour
1
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ECONIS (ZBW)
11
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1
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
A bright spot for a small league : social media performance in a football league without a COVID-19 lockdown
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
3
,
pp. 421-442
Persistent link: https://www.econbiz.de/10012549512
Saved in:
5
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
6
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
7
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
8
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
9
A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall
;
Kim, Jun Woo
;
Kim, Yu Kyoum
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
Saved in:
10
Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
Saved in:
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