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subject:"Konsumentenverhalten"
~person:"Biscaia, Rui"
~person:"McDonald, Heath"
~subject:"Relationship marketing"
~subject:"Sponsoring"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Relationship marketing
Sponsoring
Sport organization
15
Sportorganisation
15
Consumer behaviour
12
Professional sports
12
Profisport
12
Sportmarketing
12
Sports marketing
12
Football
9
Fußball
9
Sport
6
Sports
6
Beziehungsmarketing
4
Arbeitsgruppe
3
Brand management
3
Fans
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Markenführung
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Team
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Australien
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Brand image
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Social Web
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Social web
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Sponsorship
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Sport event
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Sportveranstaltung
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Attitudinal loyalty
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Biscaia, Rui
McDonald, Heath
Heere, Bob
8
Katz, Matthew
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
Uhrich, Sebastian
7
Wann, Daniel L.
7
Dietl, Helmut
6
Doyle, Jason P.
6
Funk, Daniel C.
6
Shuv-Ami, Avichai
6
Sveinson, Katherine
6
Kim, Yu Kyoum
5
Ko, Yong Jae
5
Lock, Daniel
5
Vrontis, Demetris
5
Zhang, James J.
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Behnam, Mohsen
4
Drayer, Joris
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Melton, E. Nicole
4
Naraine, Michael L.
4
Naskrent, Julia
4
Rüttgers, Christian
4
Theodorakis, Nicholas D.
4
Thrassou, Alkis
4
Yoshida, Masayuki
4
Asada, Akira
3
Behrens, Anton
3
Breuer, Christoph
3
Byon, Kevin K.
3
Cayolla, Ricardo
3
Chang, Yonghwan
3
Delshab, Vahid
3
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
4
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
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ECONIS (ZBW)
13
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1
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
A bright spot for a small league : social media performance in a football league without a COVID-19 lockdown
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
3
,
pp. 421-442
Persistent link: https://www.econbiz.de/10012549512
Saved in:
5
Productive partnerships? : driving consumer awareness to action in CSR partnerships
Rayne, Daniel
;
Leckie, Civilai
;
McDonald, Heath
- In:
Journal of business research : JBR
118
(
2020
),
pp. 49-57
Persistent link: https://www.econbiz.de/10012287587
Saved in:
6
Are sport consumers unique? : consumer behavior within crowded sport markets
Fujak, Hunter
;
Frawley, Stephen
;
McDonald, Heath
;
Bush, …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10011920115
Saved in:
7
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
8
Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption
Doyle, Jason P.
;
Filo, Kevin
;
Lock, Daniel
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
5
,
pp. 506-519
Persistent link: https://www.econbiz.de/10011624383
Saved in:
9
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
Saved in:
10
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
Lock, Daniel
;
Funk, Daniel C.
;
Doyle, Jason P.
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010371651
Saved in:
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