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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
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Markenführung
Brand image
Internet marketing
281
Online-Marketing
281
Consumer behaviour
213
Konsumentenverhalten
213
Social Web
148
Social web
148
Online retailing
97
Online-Handel
97
Beziehungsmarketing
75
Relationship marketing
75
Viral marketing
69
Virales Marketing
69
E-commerce
65
Electronic Commerce
65
Brand management
63
Social media
41
Website
41
Markenimage
38
Advertising effects
37
Werbewirkung
37
Customer satisfaction
33
Kundenzufriedenheit
33
Einzelhandel
30
Retail trade
30
Advertising
28
Confidence
26
Vertrauen
26
Werbung
25
Customer integration
23
Kundenintegration
23
Fashion
21
Mode
21
Internet
19
Brand
18
Markenartikel
17
Marketing management
16
Marketingmanagement
16
Luxury goods
15
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English
70
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Aslam, Wajeeha
2
Cheung, Man Lai
2
Farhat, Kashif
2
Islam, Tahir
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mokhtar, Sany Sanuri Mohd
2
Abbasi, Amir Zaib
1
Aburub, Faisal
1
Adam, Nawal Abdalla
1
Akhtar, Nadeem
1
Al-Khalaf, Eiman
1
Alalwan, Ali Abdallah
1
Alam, Ansari Sarwar
1
Algharabat, Raed
1
Alnawas, Ibrahim
1
Alzate, Miriam
1
Anisi, David
1
Arce-Urriza, Marta
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Baabdullah, Abdullah Mohammed
1
Baldus, Brian J.
1
Barakat, Karine Aoun
1
Bento, Marisa
1
Berlanga Silvente, Vanesa
1
Carcelén, Sonia
1
Carlson, Jamie
1
Carneiro, Teresa Cristina Janes
1
Cebollada, Javier
1
Chen, Fei-Lung
1
Cho, Eunjoo
1
Choe, Pilsung
1
Choi, Yun Jung
1
Chong, Sze Man
1
Cohen, Justin
1
Cooley, Delonia
1
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1
Cuevas, Leslie M.
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Journal of fashion marketing and management
Journal of internet commerce
Journal of retailing and consumer services
Journal of business research : JBR
91
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
47
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Tourism management : research, policies, practice
19
Cogent business & management
18
Journal of promotion management : JPM
18
Marketing intelligence & planning
18
Journal of advertising research
17
Business horizons
15
Journal of marketing management : MM
13
SpringerLink / Bücher
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of strategic marketing
12
European journal of marketing : EJM
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Psychology & marketing
11
Tourism management perspectives : TMP
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of global marketing
8
Springer eBook Collection
8
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ECONIS (ZBW)
70
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
4
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
5
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
7
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
8
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
9
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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