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subject:"Marketing management"
~person:"Peter, Jerome Paul"
~subject:"Market research"
~type_genre:"Festschrift"
~type_genre:"Lehrbuch"
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Marketing management
Market research
Marketingmanagement
16
Marketing
14
Theorie
12
Theory
12
Consumer behaviour
4
Konsumentenverhalten
4
Marktforschung
4
USA
3
United States
3
Verbraucherverhalten
3
Selling
2
Verkauf
2
Management
1
Marketingstrategie
1
Strategisches Management
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16
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4
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16
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Peter, Jerome Paul
Kotler, Philip
43
Kerin, Roger A.
21
Homburg, Christian
20
Kuß, Alfred
20
Armstrong, Gary
18
Keller, Kevin Lane
18
Hartley, Steven W.
17
Bruhn, Manfred
16
Berndt, Ralph
15
Sander, Matthias
15
Tomczak, Torsten
14
Unger, Fritz
14
Meffert, Heribert
13
Perreault, William D.
13
Donnelly, James H.
12
McCarthy, Edmund Jerome
12
Fantapié Altobelli, Claudia
11
Huber, Frank
10
Kleinaltenkamp, Michael
10
Rudelius, William
10
Walker, Orville C.
10
Fuchs, Wolfgang
9
Piercy, Nigel
9
Reinecke, Sven
9
Runia, Peter
9
Backhaus, Klaus
8
Becker, Jochen
8
Cannon, Joseph P.
8
Kirchgeorg, Manfred
8
Winkelmann, Peter
8
Burmann, Christoph
7
Hawkins, Del I.
7
Krohmer, Harley
7
Schneider, Willy
7
Sheth, Jagdish N.
7
Voeth, Markus
7
Ferrell, Odies C.
6
Geyer, Olaf
6
Mullins, John W.
6
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McGraw-Hill/Irwin series in marketing
2
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ECONIS (ZBW)
16
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1
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
2
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
3
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
4
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
5
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
6
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
7
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
8
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
9
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
10
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
Saved in:
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