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subject:"Neuromarketing"
~person:"Casado-Aranda, Luis-Alberto"
~person:"Lee, Nick"
~person:"Sánchez-Fernández, Juan"
~person:"Verbeke, Willem J. M. I."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Neurobiologie"
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Neuromarketing
Konsumentenverhalten
Neuroscience
19
Neurowissenschaften
19
Consumer behaviour
10
Cognition
7
Kognition
7
Consumer neuroscience
5
Bibliometrics
4
Bibliometrie
4
Organizational behaviour
4
Verhalten in Organisationen
4
Advertising effects
3
Neuroeconomics
3
Neuroökonomie
3
Werbewirkung
3
fMRI
3
Advertising
2
Beziehungsmarketing
2
Communication
2
Emotion
2
Führungsstil
2
Kommunikation
2
Leadership style
2
Market research
2
Marktforschung
2
Organisationsforschung
2
Organisationstheorie
2
Organization theory
2
Organizational research
2
Relationship marketing
2
Salespeople
2
Theorie
2
Theory
2
Verkaufspersonal
2
Werbung
2
consumer neuroscience
2
neuroscience
2
organizational behavior
2
2007-2014
1
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6
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2
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Article
11
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11
Aufsatz in Zeitschrift
11
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English
11
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Casado-Aranda, Luis-Alberto
Lee, Nick
Sánchez-Fernández, Juan
Verbeke, Willem J. M. I.
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Hubert, Marco
5
Karmarkar, Uma R.
5
Smidts, Ale
5
Preilowski, Bruno
4
Scheier, Christian
4
Ahlert, Dieter
3
Bagozzi, Richard P.
3
Boksem, Maarten A. S.
3
Cerf, Moran
3
Häusel, Hans-Georg
3
Linzmajer, Marc
3
Pozharliev, Rumen
3
Reimann, Martin
3
Venkatraman, Vinod
3
Zaichkowsky, Judith Lynne
3
Zhang, Jing
3
Agarwal, Sharad
2
Bechara, Antoine
2
Bielefeld, Klaus W.
2
Bigné Alcañiz, J. Enrique
2
Bonga, Wellington Garikai
2
Borawska, Anna
2
Boshoff, Christo
2
Burmann, Christoph
2
Chan, Hang-Yee
2
Clithero, John A.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
2
Dutta, Tanusree
2
Garcia-Garcia, Manuel
2
Giraldi, Janaina de Moura Engracia
2
Guerreiro, João Pedro Silva Martins
2
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Published in...
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Journal of retailing and consumer services
2
Der Markt : international journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
11
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1
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
4
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
5
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
6
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
7
This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
8
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
9
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Saved in:
10
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
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