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subject:"Relationship marketing"
~person:"Hollebeek, Linda D."
~person:"Sohail, M. Sadiq"
~type:"article"
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Relationship marketing
Social Web
20
Social web
20
Consumer behaviour
18
Konsumentenverhalten
18
Beziehungsmarketing
14
Internet marketing
13
Online-Marketing
13
Brand management
10
Markenführung
10
Brand image
7
Markenimage
7
Customer integration
5
Kundenintegration
5
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4
Consumer engagement
4
Markenartikel
4
Marketing management
3
Marketingmanagement
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2
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Markentreue
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Online brand community
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Online retailing
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Online-Handel
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customer journey
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English
14
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Hollebeek, Linda D.
Sohail, M. Sadiq
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Itani, Omar S.
9
Ahuja, Vandana
7
Hajli, Nick
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Veloutsou, Cleopatra
6
Alavi, Shirin
5
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Ozuem, Wilson
5
Ritschel, Falk
5
Soutar, Geoffrey N.
5
Bernoff, Josh
4
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Chaker, Nawar N.
4
Constantinides, Efthymios
4
Filieri, Raffaele
4
Gensler, Sonja
4
Grégoire, Yany
4
Gómez-Suárez, Mónica
4
Haenlein, Michael
4
Haverila, Kai
4
Kalra, Ashish
4
Kim, Juran
4
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Middle East journal of management : MEJM
1
Psychology & marketing
1
Services marketing quarterly
1
The handbook of communication engagement
1
The journal of services marketing
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
4
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
5
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
6
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
7
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
8
Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation
Sohail, M. Sadiq
- In:
Middle East journal of management : MEJM
7
(
2020
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10012257949
Saved in:
9
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
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