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subject:"Service industry"
~isPartOf:"Beiträge zum Controlling"
~isPartOf:"Journal of service management"
~isPartOf:"Services marketing quarterly"
~isPartOf:"South Asian journal of management : SAJM"
~subject:"Beziehungsmarketing"
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Service industry
Beziehungsmarketing
Dienstleistungsmarketing
56
Services marketing
56
Dienstleistungsqualität
23
Service quality
23
Relationship marketing
20
Consumer behaviour
16
Konsumentenverhalten
16
Customer satisfaction
11
Dienstleistungssektor
11
Kundenzufriedenheit
11
USA
11
United States
11
Dienstleistung
9
Services
9
Dienstleistungsmanagement
7
Service management
7
Betriebliche Wertschöpfung
6
Value creation
6
Customer integration
5
Kundenintegration
5
Lieferantenmanagement
5
Marketing theory
5
Marketingtheorie
5
Service marketing
5
Supplier relationship management
5
Brand management
4
Business services
4
Gesundheitswesen
4
Health care system
4
Higher education institution
4
Hochschule
4
Markenführung
4
Theorie
4
Theory
4
Unternehmensdienstleistung
4
services marketing
4
Advertising
3
Advertising effects
3
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25
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Beiträge zum Controlling
Journal of service management
Services marketing quarterly
South Asian journal of management : SAJM
The journal of services marketing
27
Journal of retailing and consumer services
12
Journal of service research : JSR
11
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Kundenbeziehungen im Dienstleistungsbereich
7
SpringerLink / Bücher
7
The service industries journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Basler Schriften zum Marketing
5
Fokus Dienstleistungsmarketing
5
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
5
International journal of contemporary hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
4
European journal of marketing
4
International journal of quality and service sciences
4
Journal of service research
4
Managing consumer services : factory or theater?
4
Marketing theory
4
The international journal of bank marketing : IJBM
4
The journal of business & industrial marketing
4
Advances in services marketing
3
Edward Elgar E-Book Archive
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Management im Gesundheitswesen : das Lehrbuch für Studium und Praxis
3
Managing service quality : MSQ ; an international journal
3
Tourism management : research, policies, practice
3
A Research Agenda for Service Marketing
2
Aktuelle Entwicklungen im Dienstleistungsmarketing
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
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ECONIS (ZBW)
28
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1
Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal
;
Anand, Gunjan
;
Kapooria, Pallavi Joshi
; …
- In:
South Asian journal of management : SAJM
28
(
2021
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10012792569
Saved in:
2
The TRISEC framework for optimizing conversational agent design across search, experience and credence service contexts
Blazevic, Vera
;
Sidaoui, Karim
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 733-746
Persistent link: https://www.econbiz.de/10013325755
Saved in:
3
The "beauty" of ingredients : influence of ingredient branding on service purchase decision
Panwar, Tapish
;
Khan, Kalim
- In:
South Asian journal of management : SAJM
29
(
2022
)
1
,
pp. 106-133
Persistent link: https://www.econbiz.de/10013326842
Saved in:
4
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
5
Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
6
Consumers' perception of service newness and its marketing implications
Savas-Hall, Selen
;
Koku, P. Sergius
;
Mangleburg, Tamara
- In:
Services marketing quarterly
41
(
2020
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012179200
Saved in:
7
Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Shukla, Mahendra Kumar
;
Pattnaik, Pinaki Nandan
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 322-343
Persistent link: https://www.econbiz.de/10012607277
Saved in:
8
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
9
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
10
Poor and rich customers in the service encounter
Söderlund, Magnus
- In:
Journal of service management
28
(
2017
)
2
,
pp. 265-283
Persistent link: https://www.econbiz.de/10011704037
Saved in:
1
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