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subject:"Theorie"
~isPartOf:"Journal of global marketing"
~subject:"Comparison"
~subject:"Konsumentenverhalten"
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Theorie
Comparison
Konsumentenverhalten
India
37
Indien
36
Consumer behaviour
20
Brand image
8
Markenimage
8
Beziehungsmarketing
5
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
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20
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Khare, Arpita
4
Aashish, Kumar
2
Raman, Prashant
2
Billore, Aditya
1
Biswas, Somdutta
1
Chung, Christina
1
Dahiya, Rekha
1
Das, Gurudas
1
Diwan, Saloni Pawan
1
Gadhavi, Priti
1
Ganesan, P.
1
Ganesh, Gopala K.
1
Gayatri
1
Hussain, Mahmood
1
Jayasimha, K. R.
1
Kalyanaram, Gurumurthy
1
Kaur, Kuljit
1
Kaur, Kulwinder
1
Kautish, Pradeep
1
Kibret, Abiot Tsegaye
1
Lee, Dongdae
1
Limbu, Yam B.
1
Mathur, Tanuj
1
Moriuchi, Emi
1
Nambudiri, Ranjeet
1
O'Donnell, Kathleen
1
Paswan, Audesh K.
1
Paul, Ujjwal Kanti
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Rajaretnam, Jeyachandran
1
Sadh, Ashish
1
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1
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1
Saini, Gordhan
1
Sheth, Jagdish N.
1
Shukla, Amit
1
Singh, Sindhu
1
Soch, Harmeen
1
Tejinderpal Singh
1
Xavier, M. J.
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Journal of global marketing
The Indian economic journal
91
International journal of Indian culture and business management
66
Journal of quantitative economics : official journal of the Indian Econometric Society
59
The Indian journal of economics
58
Global business review
48
Finance India : the quarterly journal of Indian Institute of Finance
46
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
41
Working paper / National Bureau of Economic Research, Inc.
34
NBER working paper series
31
International journal of Indian culture and business management : IJICBM
29
Journal of retailing and consumer services
29
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
29
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
28
South Asian journal of management : SAJM
28
Journal of international consumer marketing
26
Vision : the journal of business perspective
26
Occasional papers / Reserve Bank of India
25
Journal of Indian business research
24
NBER Working Paper
24
International journal of business innovation and research
23
Journal of development economics
23
Margin : quarterly journal of the National Council of Applied Economic Research
23
The IUP journal of marketing management : IJMM
21
International journal of business and emerging markets : IJBEM
20
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
19
Indian journal of agricultural economics
19
Discussion paper series / IZA
18
International journal of electronic marketing and retailing : IJEMR
18
Praj̄nȧn : journal of social and management sciences
18
Asia Pacific journal of marketing and logistics
17
International journal of business and globalisation : IJBG
17
The Asian economic review : journal of the Indian Institute of Economics
17
The international journal of bank marketing : IJBM
17
International journal of business excellence : IJBEX
16
Journal of internet commerce
16
Discussion paper / Indira Gandhi Institute of Development Research
15
Paradigm : the journal of Institute of Management Technology
15
Working paper
15
Working paper / Indian Institute of Management, Ahmedabad
15
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ECONIS (ZBW)
20
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1
The moderating role of privacy concerns on intention to use smart wearable technologies : an integrated model combining UTAUT2 theoretical framework and privacy dimensions
Singh, Sindhu
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10014321498
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
6
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
7
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
8
Analyzing the "mindfulness" of young Indian consumers in their fashion consumption
Gadhavi, Priti
;
Sahni, Harleen
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 417-429
Persistent link: https://www.econbiz.de/10012313061
Saved in:
9
A multi-stage model of adoption of online buying in India
Rajaretnam, Jeyachandran
;
Sheth, Jagdish N.
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 60-72
Persistent link: https://www.econbiz.de/10011963086
Saved in:
10
A research paper on digital marketing communication and consumer buying decision process : an empirical study in the Indian passenger car market
Dahiya, Rekha
;
Gayatri
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 73-95
Persistent link: https://www.econbiz.de/10011963097
Saved in:
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