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subject:"Theory"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Channel complementarity theory"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Distribution channel"
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Theory
Channel complementarity theory
Konsumentenverhalten
Distribution channel
70
Vertriebsweg
70
Einzelhandel
20
Retail trade
20
Game theory
17
Spieltheorie
17
Theorie
16
Consumer behaviour
13
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Li, Yanzhi
2
Anderson, Eric T.
1
Arora, Sourabh
1
Bandyopadhyay, Subhajyoti
1
Bhargava, Hemant K.
1
Bhaskaran, Sreekumar R.
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1
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1
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1
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Asia Pacific journal of marketing and logistics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
84
European journal of operational research : EJOR
36
Journal of business research : JBR
31
Journal of retailing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
22
The international review of retail, distribution and consumer research
19
International journal of production economics
18
International journal of retail & distribution management
15
International journal of production research
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of retail and distribution management
11
Journal of marketing channels : ... distribution systems, strategy, and management
11
Production and operations management : an international journal of the Production and Operations Management Society
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing research : JMR
10
Europäische Hochschulschriften / 5
9
Information systems research : ISR
9
Journal of marketing
9
Omega : the international journal of management science
9
Gabler Edition Wissenschaft
8
International journal of electronic marketing and retailing : IJEMR
8
Production and operations management : the flagship research journal of the Production and Operations Management Society
8
Handbuch Multi-Channel-Marketing
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
Manufacturing & service operations management : M & SOM
7
SpringerLink / Bücher
7
American journal of agricultural economics
6
Discussion paper / Tinbergen Institute
6
IEEE transactions on engineering management : EM
6
International journal of consumer studies
6
International journal of industrial organization
6
International journal of logistics : research and applications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of the Operational Research Society
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
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ECONIS (ZBW)
29
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1
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
2
Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Wu, Hsueh Ling
;
Deng, Ssu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 149-173
Persistent link: https://www.econbiz.de/10013553040
Saved in:
3
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
4
To share or not to share : demand forecast sharing in a distribution channel
Jiang, Baojun
;
Tian, Lin
;
Xu, Yifan
;
Zhang, Fuqiang
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 800-809
Persistent link: https://www.econbiz.de/10011584724
Saved in:
5
Managing consumer deliberations in a decentralized distribution channel
Li, Xi
;
Li, Yanzhi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 170-190
Persistent link: https://www.econbiz.de/10011999564
Saved in:
6
Selling your product through competitors' outlets : channel strategy when consumers comparison shop
Moorthy, Sridhar
;
Chen, Yongmin
;
Shahrokhi Tehrani, Shervin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011818483
Saved in:
7
Optimal design of return policies
Tran, Thanh
;
Gurnani, Haresh
;
Desiraju, Ramarao
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 649-667
Persistent link: https://www.econbiz.de/10011916603
Saved in:
8
Consumer fit search, retailer shelf layout, and channel interaction
Gu, Zheyin
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 652-668
Persistent link: https://www.econbiz.de/10009787929
Saved in:
9
Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
Saved in:
10
First-mover advantage through distribution : a decomposition approach
Nishida, Mitsukuni
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 590-609
Persistent link: https://www.econbiz.de/10011744825
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