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subject:"Transnational corporation"
~person:"Niersbach, Barbara"
~person:"Senn, Christoph"
~person:"Wengler, Stefan"
~subject:"Key-Account-Management"
~subject:"Kundengruppenmanagement"
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Search: subject_exact:"Strategic account management"
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Transnational corporation
Key-Account-Management
Kundengruppenmanagement
Key account management
17
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
6
Relationship marketing
6
Transaction costs
4
Transaktionskosten
4
Theorie
3
Theory
3
B-to-B-Marketing
2
Business-to-business marketing
2
Cost-benefit analysis
2
Decision theory
2
Deutschland
2
Entscheidungstheorie
2
Germany
2
International marketing
2
Internationales Marketing
2
Kosten-Nutzen-Analyse
2
Marketing
2
Multinationales Unternehmen
2
Performance management
2
Performance-Management
2
SWOT analysis
2
SWOT-Analyse
2
Transaktionskostenansatz
2
Altana AG
1
Betriebliche Wertschöpfung
1
Business organization
1
Business-to-Business-Marketing
1
Capability
1
Capability approach
1
Capability-Ansatz
1
Case studies
1
Chemical industry
1
Chemieindustrie
1
Commitment
1
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Undetermined
5
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Article
12
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5
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11
Aufsatz in Zeitschrift
11
Hochschulschrift
3
Thesis
3
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
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1
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1
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1
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1
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1
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Language
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English
14
German
3
Author
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Niersbach, Barbara
Senn, Christoph
Wengler, Stefan
Zupancic, Dirk
12
Pardo, Catherine
10
Sieck, Hartmut
10
Belz, Christian
9
Cheverton, Peter
9
Ivens, Björn Sven
9
Müllner, Markus
9
Homburg, Christian
7
Jensen, Ove
7
Ryals, Lynette J.
7
Tzempelikos, Nektarios
7
Wilson, Kevin
7
Yip, George S.
7
Gounaris, Spiros
6
Woodburn, Diana
6
Salojärvi, Hanna
5
Schlüter, Andrea
5
Davies, Iain A.
4
Guenzi, Paolo
4
Guesalaga, Rodrigo
4
Heinrich, Stephan
4
Lacoste, Sylvie
4
Ojasalo, Jukka
4
Richards, Keith A.
4
Schiele, Holger
4
Sidow, Hans D.
4
Storbacka, Kaj
4
Al-Husan, Faten Baddar
3
Davies, Mark
3
Dekker, David J.
3
Droll, Mathias
3
Jones, Eli
3
Lenney, Peter
3
Matsuoka, Kohsuke
3
McDonald, Malcolm
3
Nätti, Satu
3
Rogers, Beth
3
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Institution
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Dr. Rainer Hampp <Firma>
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business strategy
2
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of strategic account management : a comprehensive resource
1
Journal of business market management : jbm
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Research technology management : RTM
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
Thexis / Fachbericht für Marketing
1
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ECONIS (ZBW)
17
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1
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10
of
17
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date (oldest first)
1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
3
Key account management as a firm capability
Ivens, Björn Sven
;
Leischnig, Alexander
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 39-49
Persistent link: https://www.econbiz.de/10011942229
Saved in:
4
Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
5
The internal key account management activities of supplier firms : conceptual considerations and empirical analyses
Niersbach, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011459332
Saved in:
6
Key account management : selling? : providing services? ... : or both?
Ivens, Björn Sven
;
Niersbach, Barbara
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
6
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011559972
Saved in:
7
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
8
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Handbook of strategic account management : a …
,
(pp. 317-335)
.
2014
Persistent link: https://www.econbiz.de/10010341891
Saved in:
9
Leveraging synergies between R&D and key account management to drive value creation
Wießmeier, Georg F. L.
;
Thoma, Axel
;
Senn, Christoph
- In:
Research technology management : RTM
55
(
2012
)
3
,
pp. 15-22
Persistent link: https://www.econbiz.de/10009554216
Saved in:
10
The booster zone : how to accelerate growth with strategic customers
Senn, Christoph
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009678309
Saved in:
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