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subject:"United States"
~language:"eng"
~person:"Bateson, John E. G."
~person:"Fisk, Raymond P."
~subject:"Marketing"
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United States
Marketing
Dienstleistung
14
Services
5
Dienstleistungsmarketing
4
Dienstleistungssektor
4
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4
Services marketing
4
Dienstleistungsqualität
3
Service quality
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Fallstudiensammlung
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Dienstleistungsmanagement
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Marketingmanagement
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Organisatorischer Wandel
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Bateson, John E. G.
Fisk, Raymond P.
Bitner, Mary Jo
15
Zeithaml, Valarie A.
12
Lovelock, Christopher H.
9
Gremler, Dwayne D.
7
Grönroos, Christian
6
Palmer, Adrian
6
Freeman, Richard B.
5
Berry, Leonard L.
4
Gabbott, Mark
4
Jensen, J. Bradford
4
Kleinaltenkamp, Michael
4
Wirtz, Jochen
4
Baron, Steve
3
Clow, Kenneth E.
3
Cravino, Javier
3
Crinò, Rosario
3
Doerr, John E.
3
Duarte, Margarida
3
Harris, Kim
3
Hoffman, Kenneth Douglas
3
John, Joby
3
Kletzer, Lori G.
3
Law, Marc T.
3
Leonardi, Marco
3
Levchenko, Andrei A.
3
Peterson, Jim
3
Restuccia, Diego
3
Rojas, Marco
3
Schultz, Mike
3
Sundbo, Jon
3
Swartz, Teresa A.
3
Sørensen, Flemming
3
Amiti, Mary
2
Barlevy, Gadi
2
Baumol, William J.
2
Bloom, Paul N.
2
Bontemps, Christian
2
Collins, Susan M.
2
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USB Cologne (EcoSocSci)
7
ECONIS (ZBW)
2
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1
Services marketing
Bateson, John E. G.
;
Hoffman, Kenneth Douglas
-
2011
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008687286
Saved in:
2
Interactive services marketing
Fisk, Raymond P.
;
Grove, Stephen J.
;
John, Joby
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004896689
Saved in:
3
Services marketing : concepts, strategies & cases
Hoffman, Kenneth Douglas
;
Bateson, John E. G.
-
2006
-
3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004878634
Saved in:
4
Interactive services marketing
Fisk, Raymond P.
;
Grove, Stephen J.
;
John, Joby
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10001921694
Saved in:
5
Managing services marketing : text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
6
Managing services marketing : text and readings
Bateson, John E. G.
;
Hoffman, Kenneth Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10004005281
Saved in:
7
Managing services marketing : text and readings
Bateson, John E. G.
(
contributor
)
-
1992
-
2. ed.
Persistent link: https://www.econbiz.de/10004138658
Saved in:
8
Managing services marketing : text and readings
Bateson, John E. G.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10004081759
Saved in:
9
Services marketing : an annotated bibliography
Fisk, Raymond P.
;
Tansuhaj, Patriya S.
-
1985
Persistent link: https://www.econbiz.de/10004048009
Saved in:
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