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subject:"Werbung"
~isPartOf:"International journal of retail & distribution management"
~subject:"Handelsmarke"
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Werbung
Handelsmarke
Brand
19
Markenartikel
19
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17
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17
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17
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12
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1
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International journal of retail & distribution management
Journal of retailing and consumer services
36
Journal of business research : JBR
22
Journal of advertising research
12
The journal of product & brand management
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising
11
European journal of operational research : EJOR
10
The international review of retail, distribution and consumer research
10
Journal of retailing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing communications
8
The journal of brand management : an international journal
8
International journal of advertising : the review of marketing communications
7
International journal of production economics
7
Journal of promotion management : JPM
7
Report / Marketing Science Institute
7
European journal of marketing : EJM
6
Journal of marketing
6
The journal of consumer marketing
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Marketing : ZFP ; journal of research and management
5
Report / Marketing Science Institute / Marketing Science Institute
5
Review of industrial organization : RIO
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of agricultural & food industrial organization
4
Journal of international consumer marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of the Academy of Marketing Science
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
SpringerLink / Bücher
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics
3
Australasian marketing journal
3
Business history
3
European review of agricultural economics : ERAE
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ECONIS (ZBW)
11
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1
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
2
Mavens' price and non-price on-pack extrinsic cue search behaviours : implications for store brands
Collins, Alan M.
;
George, Richard G.
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 689-710
Persistent link: https://www.econbiz.de/10011775687
Saved in:
3
A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali
;
Cliquet, Gérard
;
Robert, Isabelle
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
Saved in:
4
What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
Saved in:
5
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
6
Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.
;
Wiley, James B.
;
Hooker, Neal H.
; …
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 815-830
Persistent link: https://www.econbiz.de/10011456576
Saved in:
7
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
8
Determinants of store brands' success : a cross-store format comparative analysis
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 595-612
Persistent link: https://www.econbiz.de/10010387842
Saved in:
9
Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
10
Consequences of competition between national brands and private labels : empirical results from different German outlet formats
Olbrich, Rainer
;
Grewe, Gundula
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 933-951
Persistent link: https://www.econbiz.de/10009521951
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