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type:"article"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"United Kingdom"
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Konsumentenverhalten
Markenimage
Marketingmanagement
United Kingdom
Nonprofit marketing
34
Nonprofit-Marketing
34
Fundraising
12
Nonprofit organization
7
Nonprofit-Organisation
7
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Sargeant, Adrian
2
Aldrich, Tobin
1
Belk, Russell W.
1
Bhati, Abhishek
1
Bonsu, Samuel K.
1
Bourgeon-Renault, Dominique
1
Cao, Xiaoxia
1
Celly, Kirti Sawhney
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Cluff, Angela
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Dato-on, Mary Conway
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Du, Lanying
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Petr, Christine
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Seu, Irene Bruna
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Shaw, Doris
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Shen, Anyuan
1
Simonin, Bernard L.
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Tian, Zhilong
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International journal of nonprofit and voluntary sector marketing
International review on public and non-profit marketing
13
Journal of nonprofit & public sector marketing
11
Journal of marketing for higher education
9
The Routledge companion to nonprofit marketing
7
The evolution of nonprofit marketing
5
International journal of nonprofit & voluntary sector marketing
4
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of philanthropy and marketing
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
Nonprofit and voluntary sector quarterly
3
Nonprofit management & leadership
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
Incorporating business models and strategies into social entrepreneurship
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Marketing theory
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit marketing : sectoral applications
2
Psychology & marketing
2
The Jossey-Bass handbook of nonprofit leadership and management
2
The marketing review
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Arts marketing : an international journal ; AM
1
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Emerging trends in business : an interdisciplinary approach
1
European journal of marketing : EJM
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
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1
First-year donation behavior and risk of supporter lapse
Shen, Anyuan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
Saved in:
2
Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011493636
Saved in:
3
Faces of the needy : the portrayal of destitute children in the fundraising campaigns of NGOs in India
Bhati, Abhishek
;
Eikenberry, Angela M.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011493665
Saved in:
4
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
5
The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna
;
Flanagan, Frances
;
Orgad, Shani
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011493295
Saved in:
6
NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
Saved in:
7
The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney
;
Knepper, Brenda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
Saved in:
8
An empirical investigation on the role of market orientation in church participation
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Mavondo, …
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10008736602
Saved in:
9
Marketing a new African god : pentecostalism and material salvation in Ghana
Bonsu, Samuel K.
;
Belk, Russell W.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 305-323
Persistent link: https://www.econbiz.de/10008736604
Saved in:
10
The effects of nonprofit brand equity on individual giving intention : mediating by the self-concept of individual donor
Hou, Jundong
;
Du, Lanying
;
Tian, Zhilong
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10003882278
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