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type:"article"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Neuseeland"
~subject:"United Kingdom"
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Konsumentenverhalten
Markenimage
Neuseeland
United Kingdom
Nonprofit marketing
34
Nonprofit-Marketing
34
Fundraising
12
Nonprofit organization
7
Nonprofit-Organisation
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Sargeant, Adrian
2
Aldrich, Tobin
1
Bourgeon-Renault, Dominique
1
Carr, Stuart C.
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Cluff, Angela
1
Dato-on, Mary Conway
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Du, Lanying
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Flanagan, Frances
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International journal of nonprofit and voluntary sector marketing
International review on public and non-profit marketing
11
Journal of business research : JBR
4
Journal of marketing for higher education
4
Journal of nonprofit & public sector marketing
4
International journal of nonprofit & voluntary sector marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of philanthropy and marketing
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
The Routledge companion to nonprofit marketing
3
The journal of brand management : an international journal
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Nonprofit and voluntary sector quarterly
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
Nonprofit marketing : sectoral applications
2
Psychology & marketing
2
The marketing review
2
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of arts management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of public sector management : IJPSM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of managerial psychology
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
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1
First-year donation behavior and risk of supporter lapse
Shen, Anyuan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
Saved in:
2
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
3
The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna
;
Flanagan, Frances
;
Orgad, Shani
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011493295
Saved in:
4
NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
Saved in:
5
The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney
;
Knepper, Brenda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
Saved in:
6
Images of poverty and attributions for poverty : does higher education moderate the linkage?
McWha, Ishbel
;
Carr, Stuart C.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
2
,
pp. 101-109
Persistent link: https://www.econbiz.de/10003839051
Saved in:
7
Could stereotype rebound affect aid advertising campaigns?
Kennedy, Sharyn
;
Hill, Stephen
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10003839059
Saved in:
8
The effects of nonprofit brand equity on individual giving intention : mediating by the self-concept of individual donor
Hou, Jundong
;
Du, Lanying
;
Tian, Zhilong
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10003882278
Saved in:
9
Benchmarking the fundraising performance of UK charities
Aldrich, Tobin
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10003908395
Saved in:
10
Dispelling the myths about major donor fundraising
Cluff, Angela
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
4
,
pp. 371-377
Persistent link: https://www.econbiz.de/10003908400
Saved in:
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