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type_genre:"Aufsatz im Buch"
~subject:"Brand management"
~subject:"Theorie"
~type:"article"
~type_genre:"Thesis"
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Brand management
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Theoretische Fundierung und praktische Relevanz der Handelsforschung
7
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Fashion branding and communication : core strategies of European luxury brands
3
Advancing insights on brand management
2
Channel strategies and marketing mix in a connected world
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Handbook of quantitative supply chain analysis : modeling in the e-business era
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On the industrial organization of retailing: theory and empirics
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Pricing tactics, strategies, and outcomes ; Vol. 2
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Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
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Advances of OR in commodities and financial modeling
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Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Brand management ; Vol. 4
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Branded spaces : experience enactments and entanglements
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Brands : interdisciplinary perspectives
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Building corporate identity, image and reputation in the digital era
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Contemporary case studies on fashion production, marketing and operations
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Controlling-Konzepte im Wandel : ausgewählte Ansätze
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Cost management in supply chains : with 26 tables
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Country of origin effect : looking back and moving forward
1
Cross-functional inventory research
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Dynamic games in economics : [... 12th VW, held in Vienna between May 30th and June 2nd, 2012]
1
Economics of competition
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Essays in competition with product differentiation and bargaining in markets
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Essays in empirical industrial organization: applications of structural models in the retailing industry
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Explanatory frameworks : economics, geography, social analysis
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Financial engineering, E-commerce and supply chain
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ECONIS (ZBW)
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1
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
2
Sustainable brands and retail : a bibliometric analysis
Vizuete-Luciano, Emili
;
Guillén-Pujadas, Miguel
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 100-115)
.
2023
Persistent link: https://www.econbiz.de/10014289846
Saved in:
3
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
4
Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia
;
Pantano, Eleonora
- In:
Building corporate identity, image and reputation in …
,
(pp. 347-362)
.
2022
Persistent link: https://www.econbiz.de/10012609405
Saved in:
5
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp
;
Pauwels, Koen
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 39-46)
.
2022
Persistent link: https://www.econbiz.de/10013281206
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6
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
7
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
8
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
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9
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
Saved in:
10
Omnichannel retailing and brand equity : a new balance to achieve
Becagli, Claudio
;
Milanesi, Matilde
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 31-49)
.
2021
Persistent link: https://www.econbiz.de/10012607164
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