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type_genre:"Aufsatz im Buch"
~subject:"Brand management"
~type:"article"
~type_genre:"Systematic review"
~type_genre:"Thesis"
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Brand management
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
Fashion branding and communication : core strategies of European luxury brands
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Advancing insights on brand management
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Brand management ; Vol. 4
1
Branded spaces : experience enactments and entanglements
1
Brands : interdisciplinary perspectives
1
Building corporate identity, image and reputation in the digital era
1
Contemporary case studies on fashion production, marketing and operations
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Country of origin effect : looking back and moving forward
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Essays in empirical industrial organization: applications of structural models in the retailing industry
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Global marketing strategies for the promotion of luxury goods
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Handbuch Multi-Channel-Marketing
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Improving marketing strategies for private label products
1
International marketing ; Vol. 2
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Journal of agricultural & food industrial organization
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
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Marken- und Kommunikationscontrolling
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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Marketing accountability for marketing and non-marketing outcomes
1
Psychology of branding
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
1
Strategic management : a European approach
1
The Routledge companion to contemporary brand management
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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The brand challenge : adapting branding to sectorial imperatives
1
The rise of breweries and distilleries in the United States
1
Unternehmen im Wandel - Change Management : mit 11 Tabellen
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ECONIS (ZBW)
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Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
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2
Sustainable brands and retail : a bibliometric analysis
Vizuete-Luciano, Emili
;
Guillén-Pujadas, Miguel
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 100-115)
.
2023
Persistent link: https://www.econbiz.de/10014289846
Saved in:
3
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
4
Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia
;
Pantano, Eleonora
- In:
Building corporate identity, image and reputation in …
,
(pp. 347-362)
.
2022
Persistent link: https://www.econbiz.de/10012609405
Saved in:
5
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp
;
Pauwels, Koen
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 39-46)
.
2022
Persistent link: https://www.econbiz.de/10013281206
Saved in:
6
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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7
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
8
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
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9
Omnichannel retailing and brand equity : a new balance to achieve
Becagli, Claudio
;
Milanesi, Matilde
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 31-49)
.
2021
Persistent link: https://www.econbiz.de/10012607164
Saved in:
10
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
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