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type_genre:"Sammlung"
~isPartOf:"Journal of business research : JBR"
~subject:"Experiment"
~subject:"Marktforschung"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Consumer Behaviour"
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Experiment
Marktforschung
Theory
Consumer behaviour
1,971
Konsumentenverhalten
1,971
Brand management
410
Markenführung
410
Brand image
365
Markenimage
365
Beziehungsmarketing
357
Relationship marketing
357
Brand
233
Markenartikel
228
Social Web
215
Social web
215
Internet marketing
191
Online-Marketing
191
Online retailing
168
Online-Handel
168
Emotion
159
Customer satisfaction
151
Kundenzufriedenheit
151
Luxury goods
142
Luxusgüter
142
Advertising effects
140
Werbewirkung
140
Viral marketing
126
Virales Marketing
126
Dienstleistungsqualität
120
Service quality
120
Einzelhandel
119
Retail trade
119
Personality psychology
110
Persönlichkeitspsychologie
110
Advertising
102
Werbung
97
Perception
72
Wahrnehmung
71
Corporate Social Responsibility
70
Corporate social responsibility
70
Marketing management
69
Marketingmanagement
69
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157
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Sammlung
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158
Conference paper
5
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158
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Oppewal, Harmen
4
Viswanathan, Madhu
4
Cui, Yuanyuan
2
Dawra, Jagrook
2
Demangeot, Catherine
2
Givi, Julian
2
Ishaq, Muhammad Ishtiaq
2
Kalakbandi, Vinay Kumar
2
Kim, Jungkeun
2
Kipnis, Eva
2
Laroche, Michel
2
Loureiro, Sandra Maria Correia
2
Lowrey, Tina M.
2
Marshall, Roger
2
Meißner, Martin
2
Padamwar, Pravesh Kumar
2
Raza, Ali
2
Rosa, Jose Antonio
2
Roy, Rajat
2
Sharma, Piyush
2
Wästlund, Erik
2
Yoon, Song-oh
2
Abdel-Karim, Benjamin M.
1
Akbar, Payam
1
Albaum, Gerald S.
1
Alniacik, Umit
1
Amato, Christie
1
Armacost, Robert L.
1
Augusto, Mário Gomes
1
Babakus, Emin
1
Baghestani, Hamid
1
Balaji, M. S.
1
Barnier, Virginie de
1
Bartikowski, Boris
1
Baskin, Ernest
1
Basso, Frédéric
1
Bearden, William O.
1
Bebek, Gaye
1
Bechwati, Nada Nasr
1
Beinat, Euro
1
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Journal of business research : JBR
Journal of marketing research : JMR
119
Journal of retailing and consumer services
106
Journal of economic behavior & organization : JEBO
102
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of economic psychology : research in economic psychology and behavioral economics
89
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
72
Economics letters
67
Psychology & marketing
65
Journal of behavioral and experimental economics
60
European journal of operational research : EJOR
58
International journal of industrial organization
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Marketing letters : a journal of research in marketing
54
The American economic review
49
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
46
Journal of behavioral decision making
46
Food policy : economics planning and politics of food and agriculture
45
Information systems research : ISR
41
Applied economics
40
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
40
International journal of hospitality management
39
American journal of agricultural economics
38
Journal of consumer research : JCR ; an interdisciplinary journal
37
European economic review : EER
36
International journal of consumer studies
36
Europäische Hochschulschriften / 5
35
International journal of production economics
35
Marketing : ZFP ; journal of research and management
35
Operations research
34
Journal of retailing
33
European journal of marketing : EJM
32
Journal of economics
32
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
32
Qualitative market research : an international journal
31
Journal of the Academy of Marketing Science
30
The Rand journal of economics
30
Journal of marketing management : MM
29
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ECONIS (ZBW)
158
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1
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10
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158
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1
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
2
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
3
Virtual reality-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
4
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
5
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
6
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
Saved in:
7
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
8
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
9
How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
Saved in:
10
Footwear consumer behavior : the influence of stimuli on emotions and decision making
Juárez-Varón, David
;
Mengual-Recuerda, Ana
;
Capatina, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304052
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