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Search: subject_exact:"Werbewirkung"
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Advertising effects
22
Werbewirkung
22
Advertising
16
Werbung
15
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
5
Markenimage
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Hartnett, Nicole
2
Romaniuk, Jenni
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Beal, Virginia
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
185
Journal of business research : JBR
150
Journal of marketing communications
124
International journal of advertising : the quarterly review of marketing communications
109
Journal of advertising research
87
Journal of promotion management : innovations in planning and applied research
80
Journal of retailing and consumer services
71
Journal of advertising : official publication of the American Academy of Advertising
53
SpringerLink / Bücher
51
Journal of promotion management : JPM
48
International journal of internet marketing and advertising : IJIMA
46
Psychology & marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Marketing letters : a journal of research in marketing
34
Journal of current issues and research in advertising
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Health marketing quarterly
30
The journal of product & brand management
30
Marketing intelligence & planning
27
International journal of hospitality management
26
Journal of advertising
25
Asia Pacific journal of marketing and logistics
23
Journal of marketing
22
Journal of marketing research
22
European journal of marketing
20
Journal of global marketing
20
Journal of marketing research : JMR
20
Young consumers : insight and ideas for responsible marketers
19
Journal of consumer marketing
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
The journal of brand management : an international journal
18
International journal of consumer studies
17
Journal of international consumer marketing
17
International journal of sports marketing & sponsorship
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Tourism management : research, policies, practice
16
International journal of market research
15
Journal of marketing theory and practice : JMTP
15
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ECONIS (ZBW)
22
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
3
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
Saved in:
4
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
5
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
6
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
7
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
8
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
9
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
10
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
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