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~accessRights:"restricted"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Personality psychology"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Beziehungsmarketing
Brand loyalty
Personality psychology
Relationship marketing
Social Web
Social web
user-generated content
Brand image
124
Markenimage
124
Consumer behaviour
105
Konsumentenverhalten
105
Brand management
101
Markenführung
101
Brand
55
Markenartikel
55
Luxury goods
15
Luxusgüter
15
Fashion
13
Mode
13
Confidence
12
Hotel industry
12
Hotellerie
12
Internet marketing
12
Online-Marketing
12
Persönlichkeitspsychologie
12
Vertrauen
12
Viral marketing
12
Virales Marketing
12
brand equity
12
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising effects
10
Werbewirkung
10
Designation of origin
9
Emotion
9
Herkunftsbezeichnung
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Markentreue
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Advertising
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English
49
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Kim, Jiyoung
2
Abraham, Mathew
1
Alvarez, Maria D.
1
Arya, Vikas
1
Assaker, Guy
1
Bae, Hyeyoon
1
Berenguer Contrí, Gloria
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Bhattacharjee, Debashree Roy
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Bilro, Ricardo Godinho
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Borges, Ana Pinto
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Brooks, Gillian
1
Cavanaugh, Lisa A.
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Chabuk, Timur
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Chang, Jae Youn
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Cho, Byung-Kwan
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Connors, Scott
1
Dahl, Darren W.
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Danbury, Annie
1
El Haddad, Rania
1
Esmaeilpour, Fariba
1
Fetscherin, Marc
1
Fitzsimmons, Jason R.
1
Fong, Lawrence Hoc Nang
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
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George, Ajimon
1
González-Mansilla, Oscar Luis
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Haobin, Ye Ben
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Hemsley-Brown, Jane
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Huang, Yi-Jhan
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Iqbal, Muazma
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Jo, Sang Hyun
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International journal of consumer studies
Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
143
Journal of retailing and consumer services
79
The journal of product & brand management
79
The journal of brand management : an international journal
67
Asia Pacific journal of marketing and logistics
32
International journal of hospitality management
32
International journal of internet marketing and advertising : IJIMA
27
Psychology & marketing
26
Journal of travel and tourism marketing
24
Journal of promotion management : innovations in planning and applied research
23
Journal of strategic marketing
23
Journal of marketing communications
22
Tourism management : research, policies, practice
22
Marketing intelligence & planning
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Tourism management perspectives : TMP
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
SpringerLink / Bücher
13
European journal of marketing
12
International journal of advertising : the review of marketing communications
12
International journal of contemporary hospitality management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of international consumer marketing
12
Journal of marketing analytics : JMA
12
European journal of marketing : EJM
11
International review on public and non-profit marketing
11
Journal of destination marketing & management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing management : MM
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Technological forecasting & social change : an international journal
11
Global business review
9
International journal of market research
9
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ECONIS (ZBW)
49
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
5
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
6
Impact of self-esteem and self-gifting on masstige purchase intentions
Khan, Mumtaz Muhammad
;
Ishaq, Muhammad Ishtiaq
;
Iqbal, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465970
Saved in:
7
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
8
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
9
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
Saved in:
10
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
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