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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Markenführung
Online-Marketing
Consumer behaviour
651
Konsumentenverhalten
651
Online retailing
393
Online-Handel
393
Social Web
329
Social web
329
Internet marketing
314
E-commerce
217
Electronic Commerce
216
Beziehungsmarketing
193
Relationship marketing
193
Viral marketing
150
Virales Marketing
150
Einzelhandel
144
Retail trade
144
Customer satisfaction
122
Kundenzufriedenheit
122
Brand management
106
Social media
89
Brand image
85
Markenimage
85
Hotel industry
78
Hotellerie
78
Dienstleistungsqualität
77
Service quality
77
Confidence
69
Vertrauen
69
Advertising effects
55
Share Economy
55
Sharing economy
55
Werbewirkung
55
Distribution channel
54
Vertriebsweg
54
Emotion
52
Website
47
Customer integration
45
Kundenintegration
45
Mobile communications
45
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1
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Article
353
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353
Aufsatz in Zeitschrift
353
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English
353
Author
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Law, Chun Hung Roberts
7
Dwivedi, Yogesh Kumar
6
Rana, Nripendra P.
5
Verhoef, Peter C.
4
Belanche, Daniel
3
Chang, Ya Ping
3
Eigenraam, Anniek W.
3
Kumar, Jitender
3
Li, Hengyun
3
Liang, Sai
3
Pauwels, Koen
3
Perrigot, Rozenn
3
Spann, Martin
3
Thaichon, Park
3
Verlegh, Peeter
3
Zhang, Zili
3
Zhu, Dong Hong
3
Abbasi, Amir Zaib
2
Ahn, Jiseon
2
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Andrews, Michelle
2
Ashfaq, Muhammad
2
Back, Robin M.
2
Bai, Billy
2
Bala, Pradip Kumar
2
Bart, Yakov
2
Barta, Sergio
2
Bernritter, Stefan F.
2
Bijmolt, Tammo H. A.
2
Bufquin, Diego
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Chiu, Hung-Chang
2
Dhir, Amandeep
2
Duan, Yongrui
2
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Published in...
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International journal of hospitality management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
Journal of business research : JBR
318
SpringerLink / Bücher
130
International journal of advertising : the review of marketing communications
114
International journal of internet marketing and advertising : IJIMA
107
Springer eBook Collection
89
Journal of marketing communications
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
76
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of internet commerce
64
Tourism management : research, policies, practice
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Information systems research : ISR
59
The journal of product & brand management
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
51
The journal of brand management : an international journal
49
Electronic commerce research
48
Journal of management information systems : JMIS
46
Journal of marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Psychology & marketing
40
International journal of advertising : the quarterly review of marketing communications
39
International journal of contemporary hospitality management
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Asia Pacific journal of marketing and logistics
38
Journal of hospitality marketing & management
38
Marketing intelligence & planning
38
Journal of strategic marketing
36
Business horizons
35
International journal of electronic marketing and retailing : IJEMR
31
International journal of technology marketing : IJTMkt
31
Journal of marketing research
31
Journal of travel and tourism marketing
31
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ECONIS (ZBW)
353
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353
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
3
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
4
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
5
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
9
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
10
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
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