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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
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Search: subject_exact:"Marketing theory"
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Marketing theory
35
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Neue Herausforderungen an das Dienstleistungsmarketing
SpringerLink / Bücher
71
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
AMS review : official publication of the Academy of Marketing Science
28
Journal of macromarketing
23
Marketing theory
23
Journal of historical research in marketing
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : MM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing theory and practice : JMTP
12
Australasian marketing journal
9
Springer eBook Collection
9
Springer eBook Collection / Business and Management
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Lehrbuch
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Marketing : ZFP ; journal of research and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Review of marketing research
7
Edward Elgar E-Book Archive
6
European journal of marketing : EJM
6
Journal of the Academy of Marketing Science
6
Marketing Science
5
Artificial intelligence in marketing
4
European management journal
4
International journal of hospitality management
4
Journal of business-to-business marketing
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
The journal of services marketing
4
Developments in marketing science: Proceedings of the Academy of Marketing Science
3
International review on public and non-profit marketing
3
International series in operations research & management science
3
Journal of marketing
3
Journal of service theory and practice : JSTP
3
Journal of strategic marketing
3
Research in consumer behavior
3
The service industries journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
35
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1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
3
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
4
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
Saved in:
5
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
6
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
7
Integrating gender into social marketing programmes
Aya Pastrana, Nathaly
;
Somerville, Claire
;
Suggs, L. Suzanne
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1072-1103
Persistent link: https://www.econbiz.de/10013466493
Saved in:
8
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
9
De-romanticising the market : advances in consumer culture theory : editorial
Fitchett, James
;
Cronin, James
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013206480
Saved in:
10
De-romanticising the market : advances in Consumer Culture Theory
2022
Persistent link: https://www.econbiz.de/10013206491
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